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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Evidence-based Marketing: How your peers protect against bad marketing data

Daniel Burstein Sep 14, 2011 0

There are so many difficult decisions to make in marketing. This is why evidence-based marketing resonates so strongly with some marketers. As opposed to taking a random guess to answer one of these questions, why not make the decision based on the prevailing evidence? And yet, this raises another challenge. To make good evidence-based decisions,…

Online Reviews: How to start discovering your value proposition with Yelp

Paul Cheney Sep 12, 2011 6

Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day basis. But there are some people you can turn to for help: your customers. One of the places you can look for what your customers…

Banner Design Tested: How a 35% decrease in clicks caused an 88% increase in conversion

Paul Cheney Sep 9, 2011 3

Imagine for a second that you’re running a banner ad campaign on a website with a black background. Now, if you were going to choose a color for that banner to get more clicks, would you choose a dark shade of blue or bright yellow? If…

Email Test: Shorter copy brings 100% more total clickthroughs

Daniel Burstein Sep 7, 2011 26

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

Social Media Optimization: Engineering contagious ideas

David Kirkpatrick Sep 2, 2011 4

According to Dan Zarrella of HubSpot, engineering contagious ideas comes down to three main factors. Using those factors, Dan saw a significant increase in the Facebook shares and Retweets of his content. Here are the three factors Dan…

Display Advertising: How your peers optimize banner ads

Daniel Burstein Aug 31, 2011 2

How do you design banner ads that get results? That's a question we asked some of your peers recently. Here is what they had to say...

Test Plan: Build better marketing tests with the Metrics Pyramid

Jon Powell Aug 29, 2011 5

Many marketers find metrics the most annoying and intimidating part of online testing. But if you simply organize your metrics into four major groups, all of that annoyance and intimidation goes away...

Copywriting: Long copy vs. short copy matrix

Daniel Burstein Aug 26, 2011 16

Is long copy or short copy better? It's a question we here a lot here at MarketingExperiments. The answer is simply...Yes. Both can perform in different circumstances. To help you choose which to use in your own circumstance we created this…

Value Proposition: A free worksheet to help you win arguments in any meeting

Daniel Burstein Aug 24, 2011 9

Letting your value proposition guide company meetings and decisions is a great way to run a business. But if you don't have one, it's obviously a little harder to do that. To help you craft your value proposition, we decided to create this…

Quick Lift Ideas: How switching a headline with a sub-headline could increase conversion (+6 more…

Paul Cheney Aug 22, 2011 7

Ideally, marketers could have an unlimited budget to run tests on their sites to learn more about their customers and drive long-term sustainable revenue. But in the real world marketers need buy in from superiors. The best way to do that…

MarketingExperiments Summits: Pick a city for a chance to win a ticket

Daniel Burstein Aug 19, 2011 53

While recently debating locations for our 2012 events, we came to the conclusion that you probably know better than us where they should be. Take this short survey and tell us for a chance to win a ticket to a future marketing event.

Customer Value: 4 tips for crafting segmented value propositions

Jon Powell Aug 17, 2011 4

Different people like your company for different reasons. This is part of the difficulty in crafting an effective value proposition. How can you create a single, competitive value proposition that addresses all of your customers? In this…

Hidden Friction: The 7 Silent Killers of Conversion

Austin McCraw Aug 15, 2011 25

Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture. In this blog post, we reveal seven of the most common…

Value Proposition: How headlines helped lead to a nearly 29% conversion boost

Brad Bortone Aug 12, 2011 4

Despite a marketer’s goal of thoroughly conveying value on a landing page through well-crafted body text and use of images, there will often remain a need for a powerful “hook” to further motivate a potential customer. In this post, see how…

Website Redesign: Wondering what to test? Just ask your customers

David Kirkpatrick Aug 10, 2011 2

Are you looking to determine what website elements to test? Customer surveys are great way to find out where testing and optimization will have the greatest impact. Read on to find out how one web analytics company used customer feedback…

Email Deliverability Tested: How “FREE” produced a 6.7% higher clickthrough rate

Paul Cheney Aug 8, 2011 8

As marketers, we hear so much about avoiding spammy words in our emails that we absolutely never use them--even when words like "free" add clarity. In a recent email test, we learned that despite a higher bounce rate from using the word…

E-commerce Testing: Redesigned order page, shortened shopping cart drive 13.9% lift in conversion

Daniel Burstein Aug 5, 2011 8

For E-commerce sites, there's not much that can contribute directly to the bottom line like optimizing the shopping cart. For this test we simply reduced the length of the shopping cart and redesigned the order page for a 13.9% lift.…

Marketing Intuition (Contest): Which homepage generated more conversions?

Paul Cheney Aug 3, 2011 25

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment had a higher conversion rate and you could win a free book.

Marketing Testing and Optimization: The value of being wrong

Daniel Burstein Aug 1, 2011 4

How do you make sure that you gain value from each test you run, even when the changes you work hard on making lose to your original? How do you ensure that a loss becomes a "negative lift." Read on to see what your peers had to say...

Consumer Marketing: All that stands between you and Walmart is a good story

Daniel Burstein Jul 29, 2011 15

If your company sells consumer goods, you're likely competing with other companies who sell the same or very similar products, often for cheaper. So how do you compete? How do you differentiate yourself? In this post, Daniel Burstein walks…

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