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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Headlines on Deadlines (Part 1): How to consistently write effective headlines without working late

Paul Cheney Dec 19, 2011 2

When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly and efficiently. Here is the four-step process laid out by Flint McGlaughlin, based on the discoveries we’ve made through our research.

Landing Page Optimization: How to plan a radical redesign so you get a lift AND a learning

Jon Powell Dec 16, 2011 0

Any time you start changing more than one element in an ad, page or process, you start making interpretation and reapplication more and more difficult. However, there is a way to interpret your radical redesign so that you can make it work…

Anxiety: Use privacy as a competitive advantage

Daniel Burstein Dec 14, 2011 12

Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead form or buy from you. One of the chief causes of anxiety for customers of late has been privacy. Here are a few ideas to get…

Marketing Campaign: Landing page optimization can help improve the return on your media spend

Daniel Burstein Dec 12, 2011 9

Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site…

Marketing Wisdom: Testing basics prove worthy as a foundation for 2012 planning

Brad Bortone Dec 9, 2011 1

As we prepare to wade through hundreds of submissions for the MarketingSherpa 2012 Marketing Wisdom Report, (sponsored by HubSpot) we took a final glance at the 2011 edition. While combing through the pages, many of last year’s submissions…

Marketing Optimization: What your peers learned this year about Adwords, the inbox, and telling the…

Daniel Burstein Dec 7, 2011 0

In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes – MECLABS Managing Director Flint McGlaughlin will share our top 2011 discoveries. But before we share what…

Email Marketing: 10 test ideas for optimizing webinar invites

Daniel Burstein Dec 5, 2011 4

While webinars are one of the most popular inbound tactics, they are not very effective if no one attends. So in this blog post, Gaby Paez and Daniel Burstein will give you some test ideas for those all important webinar invite emails (and…

B2B Marketing: Top “Aha moments” of 2011 from your peers

Daniel Burstein Dec 2, 2011 5

Take these few moments of the year to stop and think about what you learned in 2011 that can help you optimize marketing performance in 2012. To spur your thinking, Daniel Burstein and MECLABS' A/V Specialist Luke Thorpe grabbed a camera…

Email Messaging: Discussing micro-decisions and flipping the funnel

Daniel Burstein Nov 30, 2011 0

After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…

Marketing Optimization: You can’t find the true answer without the right question

Daniel Burstein Nov 28, 2011 11

According to the just-released MarketingSherpa 2012 Email Marketing Benchmark Report, we found that 85% of marketers don’t even know why they’re running every test they run! For this blog post, we'll focus on how to write a research…

Quick Lifts: 4 ideas to increase email clickthrough

Adam Lapp Nov 23, 2011 7

It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging. To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind…

Evidence-based Marketing: How to overcome the overconfidence bias

Daniel Burstein Nov 21, 2011 2

What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…

Value Proposition: Revealing hidden value in your products and offers

Daniel Burstein Nov 18, 2011 7

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

Research Update: The state of email marketing testing and optimization

Jeffrey Rice Nov 16, 2011 5

In the blog post, "Email Marketing Research: 7 steps for successful email marketing testing and optimization," we discussed how continuous experimentation is the quickest path to peak performance. Now, we would like to share with you the…

Value Proposition: The key to improving agency and vendor performance

Daniel Burstein Nov 14, 2011 1

In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…

Affiliate Site Redesign: How to drive qualified traffic to a merchant’s offer

Paul Cheney Nov 11, 2011 2

With a marketplace so saturated, it’s difficult to get any kind of ROI out of affiliate campaigns. Affiliate marketers can increase their ROI the same way a merchant would increase its ROI: by providing enough perceived value to guide the…

Test Your Marketing Intuition: Which email achieved 104% more clicks?

Paul Cheney Nov 9, 2011 17

With email users being incredibly wary of any promotional email, most of the email we send out gets deleted. If you can clearly communicate enough of your offer’s value in your email to earn a click, then you’ll more than likely see a…

Email Messaging: How your peers craft emails for conversion

Daniel Burstein Nov 7, 2011 0

We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…

Marketing Career: 3 steps to optimize your LinkedIn profile

Selena Blue Nov 4, 2011 16

If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…

Social Media Marketing: Should Facebook host your landing page?

Daniel Burstein Nov 2, 2011 16

It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…

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