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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Email Summit: Testing timing and format elements in follow-up email

David Kirkpatrick Feb 10, 2012 5

Day three of Email Summit 2012 included a case study of GamersFirst from Frank Cartwright. The online gaming website worked through the challenge of getting more people through their sales funnel by testing extensively. See the results of two of their tests: text vs. graphic and email send times.

Email Summit 2012: Meeting email marketing challenges

David Kirkpatrick Feb 8, 2012 3

Kicking off Email Summit 2012, Sergio Balegno discusses email marketing challenges reported by marketers, and Dr. Flint McGlaughlin perfectly illustrates the value of testing over just applying “best practices” concepts for email elements…

Social Media Marketing: Going viral is so easy it’s hard

Daniel Burstein Feb 6, 2012 9

What makes a message go viral? More importantly, how can you position your marketing messages to go viral? While no one we know can force virality, here are a few tips to help you at least prepare for the possibility.

Channel Optimization: 6 quick lessons from shifting to a video-centric format

Daniel Burstein Feb 3, 2012 1

Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…

Test Your Marketing Intuition: Which PPC ad produced more conversions?

Paul Cheney Feb 1, 2012 22

If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you…

Online Advertising: How your peers optimize PPC ads

Daniel Burstein Jan 30, 2012 5

The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let’s look at some top advice we received from your peers …

PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group

Paul Cheney Jan 27, 2012 41

A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…

Quick Lift Ideas: 8 test ideas to help you increase conversion across your site

Paul Cheney Jan 25, 2012 5

The market is so saturated with mediocre goods and services that when a truly great one comes along, the same old marketing tactics simply don’t work anymore. Excellent products need excellent websites to communicate their full potential.…

Marketing Optimization: How to design split tests and multi-factorial tests

Diana Sindicich Jan 23, 2012 5

After determining your research question and hypothesis, you must determine the route of testing you will take. This blog post explains how to design A/B split tests and multi-factorial tests, and how to decide the best one for your test.

Blandvertising: How you can overcome writing headlines and copy that don’t say anything

Daniel Burstein Jan 20, 2012 6

Blandvertising is a wishy-washy marketing claim, wanting to mean something, but just doesn't mean anything. If you’re paying for the opportunity to say something, then actually say something. See what we have found works through testing…

Banner Blindness: Why your marketing messages are hiding in plain sight

Daniel Burstein Jan 18, 2012 7

Your customers may be ignoring your latest news, offers and ads. Take a quick look at your surroundings. How much do you notice what’s around you? In this post, we discuss "banner blindness,” and how it's related to a phenomenon scientists…

Marketing Metrics: Why all numbers aren’t created equal

Diana Sindicich Jan 16, 2012 3

Researchers and statistical software packages classify variables into four main types: Nominal, Ordinal, Interval and Ratio. In this post, we describe each type of variable to help you understand how they should be used, let you know how…

The Ultimate Click: How to get what you pay for with pay-per-click advertising

Paul Cheney Jan 13, 2012 4

In response to a reader question, Paul Cheney takes our exploration of the most effective use of pay-per-click advertising one level deeper today. Read how ad relevance can increase conversion rates …

Test Your Marketing Intuition: Why did this treatment outperform the control by 53%?

Paul Cheney Jan 11, 2012 2

When a website is underperforming, the system is broken and needs a new approach. At MECLABS, we call this a category shift, and it requires a radical redesign to your site. To give you an example, here’s a radical redesign experiment we…

Website Optimization: How your peers increase their conversion rate…quickly

Daniel Burstein Jan 9, 2012 8

In Wednesday’s Web clinic – "Rapidly Maximizing Conversion: How one company quickly achieved a 53.9% lift with a radical redesign" – MECLABS Managing Director Flint McGlaughlin will share our top discoveries around how to quickly improve…

Transparent Marketing: Do your campaigns sound like North Korean propaganda?

Daniel Burstein Jan 6, 2012 7

When you make your offer sound like it’s too good to be true, no one believes you and you’re only shooting yourself in the foot. Today's consumers don't believe the hype, and neither should you. Transparent marketing will help you avoid…

PPC Ads: What is search engine marketing best used for?

Daniel Burstein Jan 4, 2012 12

After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros about the true goal behind PPC ads. Daniel Burstein…

11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …

Paul Cheney Dec 28, 2011 0

As a marketer, you’re probably one of the busiest people alive and you probably missed a few posts this year. So we sorted our posts by how valuable they were to you (as you and your peers communicated to us via the Twitter button) and…

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Daniel Burstein Dec 23, 2011 4

Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So with the new fiscal year right around the corner, grab every smart person you work with, throw them in a…

Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late

Paul Cheney Dec 21, 2011 5

Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a relatively short amount of time? The first part of "Headlines on Deadlines" showed you a methodology for crafting and…

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