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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields

Paul Cheney Mar 30, 2012 9

So your boss still thinks that “optimization” means making your site load faster. We get it. Here are 3 case studies in a Power Point deck to help you pitch the simplest of all optimization projects to your boss (and sales)...

Which PPC Ad Won? (Marketing intuition contest)

Paul Cheney Mar 28, 2012 16

We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…

Marketing Optimization: How your peers predict customer behavior

Daniel Burstein Mar 26, 2012 4

When you break down all of the challenges you face on a daily basis, they all break down into the most basic, essential proto-challenge that faces all of marketing: How do I get access to the knowledge that will allow my campaigns to be…

Optimization Summit 2012: Which add-on clinic topics are most appealing to you?

Daniel Burstein Mar 23, 2012 1

For Optimization Summit 2012 in Denver, we’re considering including some bonus add-on clinics as well. To help decide which clinics would be most helpful, we’ve decided to turn to an expert consultant -- you, the customer. Let us know which…

Copywriting Contest: Write the best-performing subject line and win

Daniel Burstein Mar 21, 2012 411

As an individual copywriter or marketer writing subject lines, sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the…

Marketing Research: Average conversion rates

Daniel Burstein Mar 19, 2012 13

We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.

The Marketing-Sales Funnel: Gravity is not your friend

Daniel Burstein Mar 16, 2012 4

While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…

Marketing Intuition Contest: Which landing page generated more conversions?

Paul Cheney Mar 14, 2012 18

Think you have what it takes to predict the outcome of an A/B split test? Leave a comment on this post showing telling us which treatment you think won and why and you could win a B2B Summit Training DVD ($299 value) free.

Silent Conversion Killers: Your peers share elements that are hurting your marketing performance…

Daniel Burstein Mar 12, 2012 3

What are the most overlooked conversion killers and how can marketers overcome them? Let’s look at some of the top optimization advice we received from some of your peers …

Incentive: The bacon of marketing tactics

Daniel Burstein Mar 7, 2012 6

While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…

Friction: 3 simple optimization tactics to get more customers from headline to call-to-action

Daniel Burstein Mar 5, 2012 1

If customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with? Dr. Flint McGlaughlin discusses the major impediment that stops your customers from ever seeing…

Competitive Messaging: Tell your customers what you can’t do

Daniel Burstein Mar 2, 2012 0

Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…

Lead Generation Tactics: How testing can help you choose the best tactic for your business

Paul Cheney Feb 29, 2012 2

Lead generation is the top priority for B2B marketers, yet it is also the second most challenging business objective for marketers. Watch an interview with MECLABS Executive Director of Applied Research, Brian Carroll, who will answer the…

Landing Page Mistakes: E-commerce sites treating new and returning visitors the same

Daniel Burstein Feb 27, 2012 5

The landing page is the hub of most modern marketing departments, and LPO can deliver impressive ROI. So learn the most common landing page mistakes our marketing optimization researchers encounter on e-commerce sites, to help you increase…

More YouTube Views: 20% more video plays from one simple change

Paul Cheney Feb 24, 2012 2

According to a MarketingExperiments’ recent experiment , there is one thing you can do to ensure that more people who see your YouTube video will actually click the play button. See the test, and learn the one simple change you can make to…

Test Your Marketing Intuition: Which call-to-action won?

Paul Cheney Feb 22, 2012 15

The advent of online testing has made it more challenging to “make definite assertions” about which treatment of a test will perform better. So today we ask marketers to test their marketing intuition and tell us which treatment won by 45%…

Marketing Optimization: What minor changes have produced major lifts in your marketing?

Daniel Burstein Feb 20, 2012 0

The magic question for marketers is, “How can you get the greatest amount of return on the least amount of marketing investment?” Sometimes you can find the answer in the low-hanging marketing optimization fruit. Learn a few tips from your…

Headline Writing: How a junior marketer beat the CEO’s headline by 92%

Daniel Burstein Feb 17, 2012 0

Does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? Take a look at a recent test from our own labs to find out.

Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns

Rebekah Henson Feb 15, 2012 2

According to the 2012 Email Marketing Benchmark Report, the majority of small- and medium-sized businesses do not test or optimize their emails. Read on for four takeaways from the post-Email Summit 2012 workshop that will help you view…

PPC Mysteries Revealed: 7 Answers to your pressing PPC questions

Paul Cheney Feb 13, 2012 1

In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience that we didn’t have time to address. To help our…

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