Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Registration Forms: 3 steps to lead form optimization

Daniel Burstein Jul 9, 2012 0

Registration forms can be one of the most difficult elements to optimize on your page. Here are three basic steps you can use to improve the performance of your registration forms.

Email Optimization: How to prioritize your A/B testing

Bob Kemper Jul 6, 2012 1

Many marketers don't know where to start their email testing and optimization efforts. Read on to learn how the Email Messaging Optimization Sequence can help you prioritize your optimization efforts.

Value Proposition: 3 worksheets to help you craft, express and create derivative value props

Daniel Burstein Jul 2, 2012 0

Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.

Lead Generation Test: How adding urgency increased conversion rate by 6%

Paul Cheney Jun 29, 2012 1

Simply setting a test up and running it can be hard enough, but planning a test so that you can actually learn something adds another layer of complexity to the process. Learn how HubSpot involved the Optimization Summit 2012 audience to…

Marketing Intuition Contest: Which homepage generated a 331% lift in conversion

Paul Cheney Jun 27, 2012 11

As a valuable piece of real estate for any department in a company, the homepage must communicate many objectives. So, how do you best optimize it while meeting all of those objectives? Examine the two treatments and tell us which…

5 Common Call-to-action Errors

Daniel Burstein Jun 25, 2012 5

The call-to-action is one of the most critical parts of your message. Learn five common call-to-action errors marketers make and how you can avoid them.

Landing Page Optimization: How The New York Times generated a 1,052% cumulative conversion gain

Daniel Burstein Jun 22, 2012 8

Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…

How to Predict, with 90% Accuracy, Who Your Best Customers Will Be

Benjamin Filip Jun 20, 2012 3

If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…

Email Marketing: Do you tell your customers too much?

Daniel Burstein Jun 18, 2012 1

Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.

Nonprofit Marketing: How a long, ugly page generated 274% more revenue

Paul Cheney Jun 15, 2012 5

Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results. To help us all understand a little better where the best place for your call-to-action is,…

The State of Website Optimization in 2012

David Kirkpatrick Jun 13, 2012 6

Dr. Flint McGlaughlin opened Optimization Summit 2012 with a presentation on the state of website optimization in 2012. See the the data points on testing and optimization he offered, as well as the three key principles in optimization. He…

What to Test: 4 sample landing page treatments from Optimization Summit 2012

Paul Cheney Jun 11, 2012 6

At Optimization Summit 2012, we will enlist 285 marketers to help us determine the best treatment for a live test. Get a sneak peek at the treatments proposed by HubSpot and our team, and gain ideas for your own pages.

Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours…

Andrea Johnson Jun 8, 2012 1

Efficient, effective website optimization happens when marketers optimize their relationship with their IT department. Our experts offer seven tips to move your optimization projects forward.

Calls-to-action Tested: 3 words that increased conversion by 43%

Paul Cheney Jun 6, 2012 1

Copywriting doesn't have to be a game of hit or miss. Through testing, MECLABS has discovered a repeatable framework can help you consistently write effective copy. See the test where our team increased conversion 43% with three words.

Email Copy Tested: How adding urgency increased clickthrough by 15%

Paul Cheney Jun 4, 2012 1

Urgency is a powerful copywriting tool. When used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. View one of our test where three words near the call-to-action intensified the urgency of…

Email Marketing: The purpose of a subject line

Daniel Burstein Jun 1, 2012 3

Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…

Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you avoid them)

Adam T. Sutton May 30, 2012 4

Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected. See how one marketers faced this challenge and learn the four key lessons he took away from the experience.

Personal Development Plan: Free resources to help you start testing (and help your career)

Daniel Burstein May 25, 2012 2

Many marketing organizations do not craft a personal development plan for each individual, so it's up to you to create your own. To gain management's attention, create a path that focuses on the bottom line, sales, leads or some other KPI…

You Decide: Which lead generation landing page will perform best?

Daniel Burstein May 23, 2012 8

We asked the MarketingExperiments audience for their best lead generation landing pages, and our MECLABS judges have narrowed down the nominations to two pages. Now it’s up to you. Which of these pages do you think will perform best?

15 Years of Marketing Research in 11 Minutes

Daniel Burstein May 21, 2012 12

Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…

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