Analysis

The constant changes and revisiting of previous ideas that are found in the fashion industry are very similar to evolving trends and best practices in optimization. Learn three lessons that the fashion industry can teach marketers about…

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…

Subject line testing is the most frequent email element marketers are testing to optimize email performance. Read the charts to learn more about subject line testing and audience targeting to aid your email optimization efforts.

Increasing conversion after a premium trial service has ended can be difficult if your customers can’t see how the benefits outweigh the cost. Learn how one B2C company leveraged incentive and value proposition to increase conversion by…

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Friction and anxiety are two conversion killing elements that can be corrected easily with minimal cost. Review the experiment to learn more about how one B2B company saw an increase in conversion of 262% by reducing friction and anxiety.…

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.

Website optimization has become one of the most important priorities in digital marketing. Learn three insights into how you can use website optimization to aid your testing efforts.

Even when a free trial is, well, nominally free, you must sell the value of the offer to get potential customers to fill out the lead gen form and “pay” with their personal or company contact information.

Website optimization can produce a greater ROI on the costs of driving traffic to your website. Learn three successful strategy insights you can use to aid your optimization efforts.

Landing page optimization is a continual process of test planning and design, testing, reviewing of results and of course… the next cycle of tests. But how do you plan and design for sales that are becoming increasingly complex throughout…

Headline optimization is one of the simplest ways for a marketing team to achieve a lift. Learn five headline questions that every marketer should be asking.

Listening to your customers and making small changes can produce lifts and set a larger stage for additional tests and new markets. Learn two lessons from a MarketingExperiments webinar invite test that you can use to increase your customer…

Homepage optimization can be challenging for the marketing team trying to discover what works on a company's homepage as visitors with a broad range of motivations pour in from multiple traffic sources. Watch the excerpt of the recent Web…

When you’re truly pushing the limit with your tests, you may have a negative outcome. Here are three lessons to help you get value out of even negative test results.

Friction is a barrier to conversion that every marketing team faces. Learn three principles you can use to reduce friction elements on your landing pages.