Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Lead Gen Form Optimization: Why a lower conversion rate can be a good thing

Daniel Burstein Aug 24, 2012 12

Friction on lead generation pages can reduce conversions. Learn how a length-oriented approach to friction can help your marketing team find the right balance.

Social Media Microsite Test: 3 lessons based on a 154% increase in leads

John Tackett Aug 22, 2012 3

Microsites can present marketers with more influence over testing page elements than they would normally have on an organization’s main homepage. Here are three lessons from a social media microsite test that can aid your testing efforts.

Conversion Optimization: Tactics your peers have used to gain higher conversion rates

Daniel Burstein Aug 20, 2012 2

Marketers spend most of their waking moments obsessing over (and hopefully testing) what tactics will help improve conversion rates. So we asked your peers how they have improved conversion rates. Read on few a sample of those answers,…

Optimizing Calls-to-action: 4 questions to ask yourself while writing a CTA

Daniel Burstein Aug 17, 2012 1

The call-to-action on a landing page is the pinnacle of your copywriting efforts, yet marketers often struggle with crafting the right "ask." Read on for four questions every marketer should ask themselves when optimizing their CTAs.

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Daniel Burstein Aug 15, 2012 1

With 41% of marketers reporting landing pages as one of the most effective elements to test, it's no surprise that a majority of organizations are increasing their LPO budgets. See how an increase in your LPO budget can help your other…

Single-Product Homepage Test: A/B testing generates 58% lift

Daniel Burstein Aug 13, 2012 6

Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.

Homepage Optimization: Free trial vs. demo

Jon Powell Aug 10, 2012 2

Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.

Marketing Career: Free resources from MECLABS to help you do your job better

Daniel Burstein Aug 8, 2012 2

MECLABS, the parent company of MarketingExperiments, offers marketers a variety of resources they can use to improve their performance and to grow their careers. Learn more about seven research and reporting resources that are available for…

Competitive Marketing: How do you grab customers’ attention?

Daniel Burstein Aug 6, 2012 1

Competition in many industries is fierce – so what is the hard-pressed marketer to do? How can marketers effectively wage war in their market when there are so many other companies fighting tooth and nail for their cut? Read on for three of…

What Eyebrows and Websites Have in Common

Adam Lapp Aug 3, 2012 9

Website Optimization: 4 small changes you can make right now to increase your conversion.

Web Analytics: 3 basic insights to get you started

John Tackett Aug 1, 2012 3

Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ultimate…

Online Testing and Optimization: 4 factors to choosing a testing platform

Selena Blue Jul 30, 2012 3

Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.

A/B Testing: Think like the customer

Daniel Burstein Jul 27, 2012 2

Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.

Email Marketing: Landing page testing less popular but more effective

Daniel Burstein Jul 25, 2012 4

Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.

Landing Page Optimization: Identify and express why I should buy from you

John Tackett Jul 23, 2012 1

Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a value proposition for your landing pages. Here are eight points that will help you to identify and express your value proposition…

Even Marketing Experts Can Be Wrong (A behind-the-scenes example)

Daniel Burstein Jul 20, 2012 2

Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.

A/B Testing: 3 resources for copywriting and call-to-action optimization

Daniel Burstein Jul 18, 2012 3

With research reporting the headline and call-to-action are the most impactful page elements to optimize, marketers should take advantage of the relatively easy-to-run tests. To help you formulate test ideas for these high-impact elements…

Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%

Daniel Burstein Jul 16, 2012 0

Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.

Homepage Optimization: 5 questions every marketing team should ask themselves

John Tackett Jul 13, 2012 5

Homepage optimization is not a destination -- it’s a continuing process. Here are five questions every marketer should be asking about their homepages to optimize even further.

Web Analytics: Tips from your peers about metrics

Daniel Burstein Jul 11, 2012 5

Understanding your Web analytics and metrics can significantly impact your bottom line. Learn some tips from other marketers on managing your data

Previous 1 … 25 26 27 28 29 … 63 Next