Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Email Marketing Video: Crafting effective email messages

Daniel Burstein Dec 3, 2012 2

With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,” “micro-conversions,” “macro-distortion,” “macro-yes” and simply “yes.”

Website Optimization: 3 quick win changes you can test right now

John Tackett Nov 30, 2012 6

Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…

A/B Split Testing on Facebook Tabs

Daniel Burstein Nov 28, 2012 5

Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook…

A/B Testing: Working with a very small sample size is difficult, but not impossible

Lauren Pitchford Nov 26, 2012 11

Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.

Value Proposition: Why do customers act?

Daniel Burstein Nov 21, 2012 3

Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to vote? This slide from the MECLABS Value Proposition Development online course sums your customers’ decision-making process up in…

Marketing Optimization: 10 resources to help your online testing efforts

John Tackett Nov 19, 2012 2

At MarketingExperiments, we often write blog posts that dig deep into experiments and tests that we share with you to help you do your job better. However, all the test results in the world don't matter if you're new to online testing or…

A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption

Jon Powell Nov 16, 2012 7

Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.

Shopping Cart Optimization: 4 tips from your peers

Daniel Burstein Nov 14, 2012 0

With the holiday shopping season looming, optimizing your shopping cart add some serious ROI to your bottom line. Read further to learn more about optimizing shopping carts from your peers as they share their insights and strategies.

Value Proposition: 3 lessons to learn from the Microsoft Surface campaign

Courtney Eckerle Nov 12, 2012 3

All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further to learn three steps that can help you focus on your value proposition development efforts.

Value Prop Testing: 17% increase in open rate from a subject line test

John Tackett Nov 9, 2012 6

Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read further to learn more about a subject line test that offered promise or intrigue and what we discovered about our audience

Marketing Analytics: 6 simple steps for interpreting your data

Lauren Pitchford Nov 7, 2012 0

After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.

Shopping Cart Abandonment: 7 simple steps to completing the sale

Lauren Pitchford Nov 5, 2012 6

According to a Forrester study, 88% of consumers have abandoned an online shopping cart without completing their transaction. If you want to reduce your shopping cart abandonment rates, follow these seven simple steps ...

Conversion Rate: Average website conversion rates, by industry

Daniel Burstein Nov 2, 2012 10

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

E-commerce: Checkout page test sells 36% more vacations

John Tackett Oct 31, 2012 0

Optimizing a few elements in your sales funnel will give you a quick win, but what about the bigger picture of your sales process and the needs for long-term solutions to fix the revenue leaks existing deeper within your sales funnel? Read…

Value Proposition Development: 5 insights to help you discover your value prop

John Tackett Oct 29, 2012 3

A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.

Content Marketing: Are users more likely to convert with only one article featured or multiple…

Daniel Burstein Oct 26, 2012 0

Optimizing a content marketing campaign can be difficult for any marketing team. Read further to learn more about a case study featured in one of our recent web clinics in which a physician-only social network was able to reduce their cost…

Launch and Learn: How marketers can keep up in a real-time world

Daniel Burstein Oct 24, 2012 4

Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…

Value Proposition Testing: 64% of marketers say landing pages are most effective

Daniel Burstein Oct 22, 2012 0

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Landing Page Optimization: 3 test ideas from a WordPress landing page

John Tackett Oct 19, 2012 4

Content management systems (CMS) have greatly eased the technical aspects of landing page creation, allowing you to more easily create treatments to test…and learn from. In today’s blog post, we’ll provide a few test ideas based on a…

Optimization 201: Fix the broken leg before you fix the broken toe

Adam Lapp Oct 17, 2012 8

If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so…

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