Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Marketing Strategy: 4 steps to developing an effective and strategic test

Lauren Pitchford Mar 11, 2013 4

At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a strategy-centered test.

Marketing Management: Can you create a marketing factory?

Daniel Burstein Mar 8, 2013 1

In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…

Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads

Jon Powell Mar 6, 2013 2

With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…

Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR

Daniel Burstein Mar 4, 2013 3

In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…

Email Marketing: Email has become another way to interrupt people’s lives

Daniel Burstein Mar 1, 2013 1

In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…

Value Proposition: A simple spreadsheet to help you categorize your products’ value

Daniel Burstein Feb 27, 2013 8

Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…

Marketing Analytics: 20% of marketers lack data

Daniel Burstein Feb 25, 2013 3

In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…

Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email…

John Tackett Feb 22, 2013 7

Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly. Read further to learn five steps…

Email Marketing: 3 questions every marketer should ask about negative lifts

John Tackett Feb 20, 2013 2

Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tool to gain customer insights. Read further to find out what you can learn from a decrease in conversion, including three…

Email Copywriting: How a change in tone increased lead inquiry by 349%

John Tackett Feb 18, 2013 7

Understanding how tone affects the performance of your emails can aid your email copywriting efforts. Read further to learn how one event management software provider was able to increase its lead inquiry rate by 349% using the right voice…

Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%

John Tackett Feb 15, 2013 1

Mobile email marketing remains a tactic underutilized by marketers, but is yielding some impressive ROI to those pioneering the strategy. Watch a session from MarketingSherpa Email Summit 2012 to learn how one marketing team built a mobile…

Email Marketing: What you can learn from an 80% decrease in clickthrough rate

Daniel Burstein Feb 13, 2013 2

For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…

Marketing Analytics: 4 techniques to discuss with your data analysts

Daniel Burstein Feb 11, 2013 0

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

Lead Generation: 4 tips to present value before cost

Courtney Eckerle Feb 8, 2013 3

Some industries may encounter additional friction in their lead generation due to the nature of the product. In the case of mortgage lending, constantly presenting the value of the product throughout the lead generation path is essential to…

Email Optimization: 4 optimization suggestions to test in your next send

John Tackett Feb 6, 2013 2

Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…

Email Copywriting: Tips from 3 of your peers

Daniel Burstein Feb 4, 2013 6

Email copywriting is essential to optimization and if done effectively, marketers will achieve gains. Your peers have sounded off on techniques in crafting intro lines, gearing your message to the appropriate audience (B2B and B2C) and…

Email Marketing: How do customers read your emails?

Daniel Burstein Feb 1, 2013 1

Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

Email Marketing: 7 resources for email optimization

Daniel Burstein Jan 30, 2013 6

With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.

Credibility: 9 elements that help make your marketing claims more believable

Daniel Burstein Jan 28, 2013 1

Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and provide proof of the truth. Read on for nine types of proof you can provide your prospective customers.

Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test

Daniel Burstein Jan 25, 2013 8

Relevant content is crucial to the success of email messages, and timing of that message in the inbox can have just as large of an impact on its success. That's because the right time to send an email is one of the three core components to…

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