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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Landing Page Optimization: Simple color change increases conversion 10%

John Tackett Apr 29, 2013 9

When it comes to how color design is affecting a site’s performance, simple changes can produce a significant lift. Read further to learn how the MECLABS research team used a background color test on a landing page to increase account sign-ups 10%.

Online Marketing Testing: A research manager’s view of balancing risk and reward

Spencer Whiting Apr 26, 2013 2

Taking risks with testing is sometimes necessary, but can be an intimidating process. Learn from a MECLABS research manager on how to balance risk and reward and get the most out of your testing efforts.

Product Pricing: 4 tips for communicating price in your marketing

Daniel Burstein Apr 24, 2013 3

In this MarketingExperiments blog post, we heard from a member of the MarketingExperiments community on how to communicate price in your marketing. Read on for four tips and be sure to watch the Web clinic today, "When Should You Reveal…

Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign

John Tackett Apr 22, 2013 1

Increasing the likelihood of conversion requires testing, learnings and more testing as underperforming elements in your marketing are identified and optimized. Read further for three optimization suggestions from the MECLABS research team…

[Video] Email Marketing: Use website content to increase list size

Brad Bortone Apr 19, 2013 0

In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.

Web Usability: Long landing page nets 220% more leads than above the fold call-to-action

Daniel Burstein Apr 17, 2013 18

In this MarketingExperiments blog post, find out how a below the fold call-to-action lead to a 220% increase in leads for Sierra Tucson.

Web Usability: When should you avoid navigation?

John Tackett Apr 15, 2013 5

Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…

[Video] Landing Page Optimization: Tips when making a radical redesign decision

David Kirkpatrick Apr 12, 2013 2

Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…

Value Proposition: How do you create an effective value prop?

Daniel Burstein Apr 10, 2013 0

In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…

[Video] Testing and Optimization: Involve IT when prioritizing testing sequences

David Kirkpatrick Apr 8, 2013 0

In this MarketingExperiments blog post, watch an excerpt from an Optimization Summit 2012 session, "Where to Test, What to Test, What to Ask." In this excerpt, hear from Tony Doty, Senior Research Manager, MECLABS, on involving IT when…

Marketing Optimization: The 3 phases of evidence-based marketing

Daniel Burstein Apr 5, 2013 10

In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.

Paid Search Marketing: A/B split test produces 144% increase in total leads

John Tackett Apr 3, 2013 2

Testing and optimizing elements of your PPC ad campaigns can increase conversion significantly when done strategically. Read further to learn how the MECLABS Research team used strategic keyword placement and an A/B split test to achieve a…

Marketing Career: Don’t overlook these 4 marketing fundamentals

Courtney Eckerle Apr 1, 2013 0

Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the mechanics of the foundational heuristics. Read on to learn four fundamentals in online testing.

Web Usability: The Squint Technique and other insights from your peers

Daniel Burstein Mar 27, 2013 6

In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…

Marketing Questions: Making claims for new products, e-commerce landing pages

Daniel Burstein Mar 25, 2013 1

In this MarketingExperiments blog post, we answer some of the questions we ran out of time to answer during the previous Web clinic, "Converting PPC Traffic." Read on to hear questions from your peers and learn about establishing…

Online Testing: 6 test ideas to optimize the value of testimonials on your site

Selena Blue Mar 22, 2013 10

Testimonials and reviews of your product or service can be powerful tools on your websites. Read on to learn six test ideas for optimizing the value of testimonials.

E-commerce: 2 benefits of presenting competitor pricing on your website

Selena Blue Mar 20, 2013 4

Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.

Form Field Optimization: 3 optimization opportunities from a real-world form field page

John Tackett Mar 18, 2013 2

Cost doesn’t just exist where monetary transactions exist. When you ask prospects for information, there will be an associated cost. To optimize your form fields to mitigate these costs will require everyone who works on your marketing to…

Email Optimization: A single word change results in a 90% lift in sign-ups

David Kirkpatrick Mar 15, 2013 8

At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, "How to Optimize and Test: Calls-to-Action for Maximum Conversions." Read on for three tests…

PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…

Daniel Burstein Mar 13, 2013 6

With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…

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