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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

A/B Testing: Example of a good hypothesis

Lauren Pitchford Jul 11, 2013 5

Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts. Read to learn more about you can craft a good hypothesis that will drive the focus of your testing efforts to discovering more about your customers.

Online Cart: 6 ideas to test and optimize your checkout process

Gina Greco Jul 8, 2013 2

The checkout process is one last opportunity for marketers to connect with customer before they leave your site. Read on for six testing ideas for optimizing your checkout process that you can use aid your testing efforts.

Usability Testing: 5 tips for augmenting A/B testing

Rebecca Strally Jul 1, 2013 0

At MECLABS, we approach marketing as a science, always testing to create more questions and then testing the answers. Read on for five tips you can use to augment A/B testing and usability testing.

Website A/B Testing: 4 tips to beat an unbeatable landing page

Taylor Kennedy Jun 27, 2013 3

Improving a highly optimized page is difficult, but not impossible. Read on for tips you can use to beat your unbeatable landing pages. Our goal is to provide marketers with a few insights you can use to aid your testing and optimization…

Social Media Marketing: Have you tested your website’s social links and buttons?

Gaby Paez Jun 24, 2013 6

In this MarketingExperiments blog post, learn about how testing your social links and buttons is a crucial part of your website's success. Leave your tips and results in the comments section of this blog post to share what works and what…

Conversion Rate Optimization: 3 factors to ensure your results are reliable

Taylor Lightfoot Jun 20, 2013 2

Fluctuations in customer behavior are bound to happen over time due to random variation, seasonal trends or other factors. Or, perhaps your website could convert more prospects by optimizing a specific aspect like hidden friction that is…

Test Planning: 3 simple tips to keep your test planning and optimization on the right track

Rebecca Strally Jun 17, 2013 1

Developing test planning and optimization strategies is long, bumpy road of trial and error before you reach a true discovery about your customers. Read on for three simple tips you can use to keep your testing and optimization strategy…

Analytics and Testing: An approach to the delicate balance of confidence and uncertainty

Diana Sindicich Jun 13, 2013 0

One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientist’s obligation to portray limitations that exist. Read further to learn more about how…

Online testing: Two common reasons to use a radical redesign test approach

Kyle Foster Jun 10, 2013 7

Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But don’t quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.

Marketing Metrics: Can you have one number to rule them all?

Erin Fagin Jun 6, 2013 3

A common question about test metrics focuses on what metrics should marketers use to track and evaluate tests as the central tendency is to seek out a single metric to be used as the measure of success. Read further to learn more about why…

Lead Generation Optimization: Two simple changes increase lead rate 166%

John Tackett Jun 3, 2013 9

One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process. Read further to learn more about how the MECLABS research team…

Analytics & Testing: 3 statistical testing methods for building an advanced customer theory

Anuj Shrestha May 30, 2013 1

Variables from gender, age, income, education and geographic location will likely play a role in why your customers say yes to your offers. Selecting a test methodology robust enough to explore statistical relationships among variables is…

Analytics and Testing: 3 tips to optimize your testing efforts

John Tackett May 23, 2013 2

Prior customer behavior can reveal current opportunities for testing and optimization in your sales funnel if you take the time to look in the right places. Read further to learn three steps you can use to optimize your sales funnel and…

Marketing Optimization: Are you tracking website optimization ROI?

Daniel Burstein May 20, 2013 3

Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.

Landing Page Optimization: Color emphasis change increases clickthrough 81%

John Tackett May 16, 2013 3

In this MarketingExperiments blog post, learn how a simple change in color emphasis increased clickthrough 81%. Read on for test details and for a link to the entire Web clinic replay discussing four more surprising findings about website…

Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue May 13, 2013 3

Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…

Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course

Daniel Burstein May 9, 2013 12

In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.

Copywriting: How long (or short) should your copy be?

Daniel Burstein May 6, 2013 13

In the upcoming Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will unpack what over 10,000 webpage tests reveal about optimal webpage copy length. But first, hear from three of your peers about how long, or short, webpage copy…

Web Usability: People don’t need many options, they need the right options

John Tackett May 3, 2013 3

Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.

A/B Testing: SAP increases conversion 62% by using images

Daniel Burstein May 1, 2013 9

In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.

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