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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Email Marketing: One question to ask yourself before you write another subject line

Emily Munns Dec 5, 2013 2

Being relevant to customers is hard enough and staying relevant means testing your way into a message that resonates. Read on to learn about the one key question you should ask yourself before you write another subject line.

A/B Testing for Fun and Profit [Subject Line Writing Contest]

Daniel Burstein Dec 3, 2013 220

If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. Read this post to learn about the chance to win a ticket to MarketingSherpa Email…

Marketing Analytics: How dual control testing can help curb doubts in your data

Ben Huppertz Nov 25, 2013 4

In online testing, there are plenty of things that can make your tests look conclusive when they are actually flawed. Read on to learn how using a double control can help boost confidence in your data.

Interpreting Results: Absolute difference versus relative difference

Kyle Foster Nov 21, 2013 3

Marketers are not always data-savvy mathematicians, and sometimes the full understanding of the math behind our campaign results (and for the purposes of this post, split tests) is overlooked, or simply taken at face value. One question…

Marketing Analytics: What annotation data can tell you about video subscribers

Anuj Shrestha Nov 18, 2013 0

Over the past year, plenty of charts, projections and infographics have all shown video content heading in the general direction of growth as more users engage video content online than ever before. Read on to learn to more about what…

Landing Page Optimization: 3 template design changes to help you serve multiple customer types

John Tackett Nov 14, 2013 0

Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. Read on to learn three template design changes you can make…

Email Marketing: 6 bad habits to avoid when testing emails

Taylor Kennedy Nov 11, 2013 4

Email campaigns are different than other elements of a marketing mix including digital and traditional channels. They often have different goals, best practices and bad habits to avoid. Read to learn more about six bad habits to be aware of…

A/B Testing: Collaborative test planning can help you avoid “I told you so” testing

Spencer Whiting Nov 7, 2013 1

Marketing and testing strategies often have a tendency toward being driven by the HIPPO (highest paid person’s opinion). However, a key problem with that is the customer is an afterthought, or in the worst case, never considered at all.…

E-commerce: Category page test increases order rates 20%

John Tackett Nov 4, 2013 3

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%

John Tackett Oct 31, 2013 1

Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.

Validity Threats: 3 tips for online testing during a promotion (if you can’t avoid it)

Jesse Kraker Oct 28, 2013 2

Promotions can be a great tool to drive traffic to your site and increase revenue. But, how do promos really impact your testing? Read on to learn three tips for testing during a promotion.

Why Fear and ROI Should Never Drive Your Testing

Warren Staley Oct 24, 2013 2

Going into my first test on a webpage, I wanted to ensure I got a positive result. The last thing I wanted to do was put countless hours of time and effort into a test plan, only to receive results that were not favorable to my…

Web Analytics: What browser use can tell you about your customers

Derrick Jackson Oct 21, 2013 3

What does this report tell me about my customers? Gaining insight from your metrics is not always easy, especially when it comes to interpreting metrics that simply don’t seem like significant providers of insightful customer intelligence.…

Analytics and Testing: Understanding statistics symbols and terminology for better data analysis

Diana Sindicich Oct 17, 2013 1

When you’re immersed in data on a daily basis, it becomes all too easy to forget that everyone is not fluent in statistical terminology. In today’s MarketingExperiments Blog post, I wanted to share three statistical concepts every marketer…

Email Marketing: Promotional vs. letter-style test increases conversion 181%

John Tackett Oct 14, 2013 8

At the heart of email marketing campaigns, it seems as if a tug-of-war exists between gaining attention and engaging in conversation. So, read on to learn more about how the MECLABS research team tested a promotional-style email against a…

Testing and Optimization: Looking past conversion rates for customer insights

Matthew Hertzman Oct 10, 2013 2

Performing a radical redesign can be a daunting endeavor. You really can’t tell what changes are helping or hurting your conversion rates when you look at the data. But, what if you were to look into your data beyond conversion rates? What…

Online Testing: How a pop-up chat test increased conversion 120%

Jesse Gomes Oct 7, 2013 2

When it comes to using pop-ups, many marketers turn to them as a tool for solving issues of engagement. But, are pop-ups effective for lead generation? Read on to learn more about a recent pop-up chat test that increased conversion 120%.

Lead Generation: Capturing more leads with clear value prop communication

Erin Hogg Oct 3, 2013 4

At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, CRC Health, revealed how understanding customer motivations, driving traffic, and clearly communicating the value proposition all helped his company capture a higher quality…

Lead Generation: Perceived value and cost of free incentives [Live test from Lead Gen Summit…

Erin Hogg Sep 30, 2013 0

To prepare you for Lead Gen Summit 2013 in San Francisco, read this preview of the live test conducted with the help of attendees at Summit. See how the MECLABS research team developed a test to see whether a choice, or lack thereof, of…

Lead Gen: The 3 pillars of lead generation

Daniel Burstein Sep 26, 2013 1

Next week at Lead Gen Summit 2013 in San Francisco, lead gen marketers will have the chance to learn about A/B testing, landing page optimization and many other essential elements of lead generation. Before the Summit commences, read about…

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