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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Conversion Rate Optimization: Why is split testing so powerful?

Daniel Burstein Feb 13, 2014 4

Although you can’t split test your way through the trials faced in everyday life, you can use testing and Web optimization to make better marketing decisions. Read on to learn more about why A/B split testing is a helpful tool you can use to aid your marketing efforts.

Customer Theory

Daniel Burstein Feb 10, 2014 0

The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it? Read on to learn…

LPO: How many columns should you use on a landing page?

John Tackett Feb 6, 2014 2

What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way into the optimal layout for your needs. Read on to learn more about how a large…

A/B Testing: Is responsive design worth the investment?

John Tackett Feb 3, 2014 2

According to the experts, users should be able to view your website on their various devices with minimal effort. But is responsive design worth the investment? Read on to learn more about the results of a recent responsive design test that…

Online Testing: Defining type I and type II testing errors

Taylor Lightfoot Jan 30, 2014 0

When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. In the context of testing, what we are really referring to is the ever-present risk that exists in all…

Copywriting: Call-to-action testing and optimization

Erin Hogg Jan 27, 2014 3

For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates. Watch this video excerpt from his Email Summit 2013 presentation, "How to Optimize and…

Less is More: Maximize conversion by removing website distractions

Jesse Kraker Jan 23, 2014 3

The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop users…

A/B Testing

Amy Tulley Jan 20, 2014 2

2014 is here and with it opens a new year full of many opportunities to test. Read on for three simple steps for A/B testing that you can use to help put you on the path to testing smarter, not harder, in the year ahead.

Testing and Analytics: What’s stopping you from testing?

Taylor Kennedy Jan 16, 2014 0

Online testing platforms and analytics tools can be fairly expensive, depending on your goals and objectives. But don’t let that stop you from getting started. Read on for three free resources you can use to aid your testing and analytics…

Landing Page Optimization: Does your product page have buyability?

John Tackett Jan 13, 2014 0

One of the most critical elements to test on your product page is “buyability.” But what is buyability? In essence, buyability is a perceived ease of use that exists within the customer’s thought sequence. Buyability is how a customer…

Marketing Experiment: Learn from our split testing mistakes

Daniel Burstein Jan 9, 2014 2

We recently held a subject line experiment contest with the fine folks at Copyblogger. Although it was nice to have a little fun, we wanted to offer a few caveats gleaned from the experience. Learn more about some of the (intentional)…

Email Marketing: What elements of your offer get people to click? [Subject line contest winner…

Daniel Burstein Jan 7, 2014 2

We recently launched a subject line writing contest here on the MarketingExperiments Blog using a product from our sister company, MarketingSherpa: Email Summit 2014 in Las Vegas. The point of this contest was to gather possible subject…

Value Proposition: 3 steps for laying your value prop testing groundwork

Eric Coffman Jan 2, 2014 4

One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to test them on the open market. Learn the first three steps to take toward testing your value proposition to help uncover…

Conversion Rate Optimization: 3 takeaways from 2013

John Tackett Dec 30, 2013 2

The end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before. Read this post for three takeaway lessons from 2013 you can use to aid your own marketing…

Copywriting: Is your landing page missing the “why” factor?

John Tackett Dec 26, 2013 0

One of the most critical elements of copy needed for a product is the “why” factor. It’s the reason a customer needs to consider if your product is right for them before they make a purchase. In this experiment recap, learn how marketers at…

Web Analytics: More clicks doesn’t always mean more conversions

Lindsay Johannesen Dec 23, 2013 5

Clickthrough and conversion rates are often two metrics we track as measures of success in our testing efforts. It would almost seem that these two metrics share an intuitive dependency, which is simply not the case. In this blog post,…

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

Taylor Kennedy Dec 19, 2013 2

When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Read…

Blog Analytics: How do you measure the company blog’s performance?

John Tackett Dec 16, 2013 4

Measuring the performance of your company’s blog is not easy. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. Read on for insights from the MECLABS Research Team for metrics you can…

LPO: 2 types of security seals that can help you reduce customer anxiety

John Tackett Dec 12, 2013 4

Customer anxiety is essentially a negative element on your landing page that reduces the likelihood that potential customers will take a desired action. It’s no big surprise that experiments with our Research Partners have found that…

Email Marketing: Subject line test increases clickthrough rate 18%

John Tackett Dec 9, 2013 1

The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…

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