Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Copywriting: How to tip the scale so customers act

Daniel Burstein Jul 10, 2014 1

Writing effective copy can be a struggle between finding the ideal balance of creativity and communication. Read this MarketingExperiments Blog post to learn how crafting customer-first copy can help your content deliver value.

Landing Page Optimization: What a 29% drop in conversion can teach you about friction

John Tackett Jul 7, 2014 1

Optimization is not a process without risk when it comes to the subtle dangers in optimizing with no perspective on how the big picture is potentially impacted by changes. Read this MarketingExperiments Blog post to learn about what a…

Online Testing: 3 resources to inspire your ecommerce optimization

John Tackett Jul 3, 2014 0

Optimizing to improve a customer experience can be a little overwhelming when you consider all the nuts and bolts that make up an entire ecommerce property in its entirety. In this MarketingExperiments Blog post, we'll take a look at…

Online Testing: How to use A/A testing to break through the noise

John Tackett Jun 30, 2014 2

Getting a lift from your testing efforts can be satisfying and rewarding. But is a lift truly a lift, or is it simply a false positive resulting from natural variation? Read on to learn how Emily Emmer Senior, Interactive Marketing…

A/B Testing: Product page testing increases conversion 78%

John Tackett Jun 26, 2014 3

In this MarketingExperiments Blog post, review a recent experiment where an e-book retailer tested its product pages and achieved an increase in conversion of 78%. You'll learn why mitigating anxiety is so important to ecommerce marketing,…

Online Optimization: Testing value prop to grow your tribe

John Tackett Jun 23, 2014 1

When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and exclusivity to donors, in some circumstances, can potentially make or break your solvency. Read on to learn about how…

PPC Marketing: 3 steps to improve performance

John Tackett Jun 19, 2014 1

Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base. Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…

Web Optimization: 5 steps to create a small testing program

John Tackett Jun 16, 2014 0

At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the “nuts and bolts” behind putting together a foundational testing process. Read this MarketingExperiments Blog post for five steps you can…

E-commerce Marketing

Erin Hogg Jun 12, 2014 1

This week, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official IRCE Media Center. The team has been interviewing IRCE speakers and attendees on the hottest trends in e-commerce. Read on…

Online Testing

Martha Faulk Jun 9, 2014 0

While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.” Read this MarketingExperiments Blog post to learn three steps you…

Landing Page Optimization: Testing green marketing increases conversion 46%

John Tackett Jun 5, 2014 2

Green marketing is a tactic mostly built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly impact customer purchase behavior? Read on to learn about a recent experiment…

Lead Generation: Is your registration form part of the customer journey?

John Tackett Jun 2, 2014 0

When it comes to lead gen optimization, some marketers will opt to cut the number of required fields. But how can you optimize a lead gen form without making big cuts? Read on to learn from Austin McCraw, Ben Huppertz and Ben Filip, all…

CTA Optimization: Button copy test increases click rate 95%

John Tackett May 29, 2014 0

Button copy testing can help you set the tone for conversation with your customers and even possibly deliver a quick lift in the process. Read this MarketingExperiments Blog post to learn from Jacob Baldwin, Digital Marketing Manager,…

Web Optimization: Simple CTA test yields 956% increase in clickthrough

John Tackett May 22, 2014 1

A principle marketers at Web Optimization Summit 2014 have overwhelmingly voiced is to start simple and dig deeper when testing to discover more insights about your customers. Read this MarketingExperiments Blog post to learn more from…

Value Proposition: Which of your value claims is most appealing to new customers?

Selena Blue May 19, 2014 0

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.

A/B Testing: The value of choice in decision-making

Mike Xiao May 15, 2014 1

Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. However, as we discovered from a recent experiment, perspective on optimizing choice can…

Testing to Find Your Aha Moment for Value Proposition

Courtney Eckerle May 12, 2014 0

It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. Watch this video excerpt to learn more from Jon…

E-commerce: 5-question checklist for eliminating products

John Tackett May 8, 2014 0

In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.

Landing Page Optimization: Multi-product page increases revenue 70%

John Tackett May 5, 2014 1

Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In this MarketingExperiments Blog post, let’s look at a recent test…

E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit

Erin Hogg May 1, 2014 6

Over two days, ROI Revolution's first annual Retail Traffic Summit presented sessions on e-commerce marketing in today's online shopping marketplace. Read this MarketingExperiments Blog post for top takeaways of the event to inspire your…

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