Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Online Testing

Tony Doty 0
Often when we begin working with a new Research Partner, the first question is, “Where do we start?” One suggestion is to use a framework to help your marketing team better understand where opportunities exist to improve conversion. Read on to learn three simple ways you can begin to explore increasing conversion.
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Online Testing

Selena Blue 0
Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.

Analytics

Anuj Shrestha 1
Tracking different metrics effectively can help you yield deeper customer insights. These insights, however, are only the beginning of your investigation to better understand user interactions. Read on to learn about how metrics, testing…

Radical Redesigns

Lindsay Johannesen 0
Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…

Value Proposition

Eric Coffman 2
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…