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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Online testing: 3 tips to help keep test designs aesthetically friendly

Emily Munns Sep 23, 2013 0

Turning test ideas into wireframes can be a little problematic when it comes to keeping aesthetic elements at the forefront of optimization when the focus is often centered on metrics. Read on for three tips to help keep your test designs aesthetically friendly.

Marketing Analytics: 4 tips for productive conversations with your data analyst

Benjamin Filip Sep 19, 2013 0

Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge. Read on for four tips you can use to help generate productive conversations with your data analyst.

Online Testing: 6 business lessons I’ve adapted to website optimization

Rebecca Strally Sep 16, 2013 5

My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned. So read on for to learn more about how MECLABS Optimization…

A/B Testing: How we drilled down to discover the truth behind a 445% lift

Spencer Whiting Sep 12, 2013 4

You should always look at your data with a healthy amount of skepticism, as a discerning eye can help you discover when an exceptional lift does not indicate an exceptional result. Read on to learn more about why a 445% lift was not a…

Online Testing: 3 benefits of using an online testing process (plus 3 free tools)

Maria Hendricks Sep 9, 2013 1

Some of the benefits that derive from A/B testing can go ignored or overlooked if marketers do not have a set testing process in place to guide their testing efforts. Read for three benefits of using a testing process that you can use to…

Customer Motivation: 3 steps to help you stop thinking like a marketer

Michael Powers Sep 5, 2013 0

Testing and data are some of the most vital tools in optimization, but in order to use those tools effectively, understanding the needs and motivations from the perspective of your prospects is vital to improving your marketing efforts. In…

Display Advertising: 4 common mistakes marketers make with banner ads

Selena Blue Aug 29, 2013 16

Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…

Landing Page Optimization: 6 common traits of a template that works

John Tackett Aug 26, 2013 10

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.…

Online Testing: Microsite A/B split test increases lead rate 155%

John Tackett Aug 22, 2013 0

Plenty of marketers use microsites to communicate the value of specific products or services to potential customers, but is it possible to say too much on a microsite? Read on to learn more about how a recent experiment reduced content on a…

Transparent Marketing: 3 tips to help build your online credibility

John Nye Aug 19, 2013 4

Building credibility with your online customers can feel like you’re pushing boulder uphill at times, but luckily, there are some tools marketers can use to minimize the heavy lifting. Read on for three tips you can use to build your…

Marketing Analytics: 4 tips to boost confidence in your analytics reporting

Taylor Kennedy Aug 15, 2013 2

Working on a project where the data reporting is less than ideal can impact your ability to make solid data-driven decisions. Read this MarketingExperiments Blog post for four tips you can use to boost your confidence in your analytics…

Email Marketing: Subject line test increases open rate by 10%

John Tackett Aug 12, 2013 9

Every year, MarketingSherpa holds its annual Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations. Read to learn more about how one gold medal winner used a subject line test to increase…

Web Tracking and Online Testing: Come to the dark side, we have cookies!

Diana Sindicich Aug 8, 2013 3

The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. In this…

Email Marketing: Learn from 3 A/B test results to set a firm foundation for your next campaign

John Tackett Aug 5, 2013 2

In this MarketingExperiments Blog post, read about three highly successful email tests featured in MarketingExperiments over the past year, and the lessons learned from the results you can apply to your own email marketing efforts.

Metrics and Analytics: 4 questions every marketer should ask their data analysts

Benjamin Filip Aug 1, 2013 4

Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions. Read on for…

Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics

Lauren Pitchford Jul 29, 2013 8

At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…

Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results?

Anuj Shrestha Jul 25, 2013 3

Applying scientific principles to their A/B testing can help marketers get as close as possible to the “truth” using limited resources available. But, how you measure helps determine how accurately you can discover the truth. Read on for to…

Conversion Optimization: 3 keys to a successful call-to-action you can learn from childhood

John Nye Jul 22, 2013 3

In this MarketingExperiments Blog post, learn three keys to improving your calls-to-action on your site by remembering some basic instincts from childhood.

Landing Page Optimization: Simple pop-up overlay increases conversion 63%

John Tackett Jul 18, 2013 9

When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift. Read on to learn how the MECLABS research team used a simple pop-up overlay on a landing page…

B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]

Erin Hogg Jul 15, 2013 1

In this MarketingExperiments blog post, read how Autodesk devised a plan to take a gamification approach to its in-trial marketing for its complex products. Watch the full video on MarketingSherpa.com/videos to learn the results of the…

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