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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Blog Optimization: Button change leads to 34% increase in comments

Daniel Burstein Jul 27, 2011 16

As one of our blog readers pointed out in the comments on a recent post, this blog had an unoptimized call-to-action button asking readers to "submit" their comment. To figure out whether we could get a higher comment rate per post, we ran a test with different wording on the button. Here are the results...

Value Proposition: How to use social media to help discover why customers buy from you

Daniel Burstein Jul 23, 2011 3

Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. In this post, Dan Burstein lays out a strategy for discovering…

Email Marketing Research: 7 steps for successful email marketing testing and optimization

Jeffrey Rice Jul 22, 2011 2

Sixty-one percent of marketers do not routinely test email campaigns to optimize performance. It's a disturbing figure considering that the only way to find best-practices for your organization is to test. With that in mind, here are seven…

Marketing Intuition (Contest): Which landing page generated 200% more conversions?

Paul Cheney Jul 20, 2011 22

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment received 200% more conversions and you could win a free book.

Optimizing Copy: The 7 most common copywriting mistakes we see marketers make

Paul Cheney Jul 18, 2011 98

There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our…

Copywriting: How your peers write effective copy on short deadlines

Daniel Burstein Jul 15, 2011 10

Writing copy for your company's marketing campaigns can be stressful. It's hard to know what to write and what will work when you've got a deadline hanging over your head. This post is about what your peers are doing to solve their…

Website Optimization: 7 ways to reduce the perceived cost of lead generation offers

Paul Cheney Jul 13, 2011 4

One of the easiest things to do to get a lift on a lead generation offer is to reduce the number of form fields. We hear it all the time because it works. The problem is, it only works so well and then you start seeing diminishing returns.…

Headline Optimization: 2 common headline mistakes and how to make them work

Joelle Parra Jul 11, 2011 7

Trying to optimize a Web site can be overwhelming. There are many changes you can make, but where's the best place to start? In today's blog post, we explain why the headline is an easy and effective starting point, and show you two big…

Email Marketing Optimization: How you can create a testing environment to improve your email results

Brad Bortone Jul 8, 2011 2

I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular…

Website Optimization: How you can improve conversion by finding your buried treasure

Paul Cheney Jul 6, 2011 1

Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they…

Email Testing: More specific subject line improves open rate by more than 35%

Daniel Burstein Jul 1, 2011 3

The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs.…

Internal Marketing: The 3 people you must sell to in your own office

Daniel Burstein Jun 29, 2011 15

While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally to our superiors and colleagues. Internal marketing is just as important as external. There are three key people you have to…

Lead Generation: Testing form field length reduces cost-per-lead by $10.66

David Kirkpatrick Jun 27, 2011 14

Online forms are an important aspect of one marketing automation company's lead generation. Find out the results of its form field length testing, and its strategy to make sure online forms lead to both a low cost-per-lead and a high…

Marketing Intelligence: 3 ways to better serve your customers (and your bottom line)

Paul Cheney Jun 24, 2011 3

Your potential customers are ignoring the work you’ve invested thousands of dollars and hundreds of hours into as you’re reading this sentence. That's why we spend so much time on the MarketingExperiments blog talking about optimization. To…

Evidence-based Marketing: This blog post will not solve your most pressing marketing challenges…yet

Daniel Burstein Jun 22, 2011 2

At MECLABS, our job is to help you do your job better. With that in mind, we put together a little 7-second survey to get an idea for the kinds of topics you (as evidence-based marketers) would like to hear more about. What follows are a…

B2B Funnel Optimization: What happens after you capture the lead?

Jen Doyle Jun 20, 2011 8

There's not much you can't or shouldn't optimize in the marketing world. But when we talk about optimization, we're usually talking about the top of the sales funnel. It turns out that the inside of the funnel after the lead is captured can…

Graphic vs. Text Emails: How differing approaches encouraged future testing

Brad Bortone Jun 17, 2011 4

One of the most enjoyable parts of being a MECLABS employee is seeing tests performed for a wide variety of companies and organizations. While we always welcome new opportunities to test, learn and share for the betterment of the marketing…

Headline Optimization: How would you make this title better?

Daniel Burstein Jun 15, 2011 12

Every headline, no matter how good it looks off-hand, can be optimized. The question is, how do you write an effective headline to begin with? We asked you and your peers that same question, and here are some of our favorite answers...

Copywriting: 10 headlines tested

Daniel Burstein Jun 13, 2011 6

Headlines are one of the most debated elements in any marketing creative execution. And before we share our research into writing effective headlines, we wanted to hear from you. Join the debate in today's blog post.

Live Experiment (Part 2): Real testing is messy

Austin McCraw Jun 10, 2011 3

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…

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