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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Homepage Optimization: How a more logical eye-path led to 59% increase in conversions

Brad Bortone Apr 18, 2011 8

Many times, a homepage can be the first interaction prospects have on a website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. This recent experiment might give you a little insight on how to optimize your homepage.

Email Marketing: Testing subject lines

David Kirkpatrick Apr 15, 2011 20

Read about HubSpot's subject line testing on an email campaign that created almost 25,000 webinar registrations.

Copywriting: Find your best headlines by going Bento

Jon Powell Apr 13, 2011 12

When drafting a piece of marketing collateral, sometimes the hardest part is coming up with the right headline to top it off. How can you create the most effective one? In today’s blog post, we break down four headline groups, and help you…

Homepage Optimization: Radical redesign ideas for multivariable testing

Joelle Parra Apr 11, 2011 11

Sometimes optimizing a page means making a few minor tweaks here and there. But when the page has several issues, a radical redesign may be called for. When you take this step, it can either get you amazing results or fail terribly. But you…

This Just Tested: Stock images or real people?

Austin McCraw Apr 8, 2011 32

Stock images are used all over the web without a second thought. But how effective are they really? Would it be better to use real images? Or do people respond more to a nameless model's smiling face? In this blog post, we review a recent…

Mobile Website Optimization: The growing impact of mobile search

Kaci Bower Apr 6, 2011 4

Web use is projected to trump desktop Internet use by 2015. What effect will this change have on LPO and the effectiveness of your marketing campaigns in general? In today’s blog post, we take a closer look at this impending transition,…

Email Copy: Half the words, 16% higher clickthrough rate

Brad Bortone Apr 4, 2011 10

Many marketers lose connection with their audience by overstating value, or simply burying it in a wash of information and unnecessary language. Though all correspondence should state value before a call-to-action, it's important to…

Value Proposition: Our research team answers your questions

Daniel Burstein Apr 1, 2011 2

At MarketingExperiments, we’ve discovered that it’s essential for every company to develop and clearly express their value proposition. We say it repeatedly, and that prompts questions from our audience. We can’t get to all of them, but we…

Lead Generation: How your peers optimize the lead

Daniel Burstein Mar 30, 2011 1

The buying process can be a very complex one. Which is why we're hosting today's 4 p.m. Web clinic, Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months. But first, we wanted…

Banner Blindness: Optimize your online display advertising to stick out (or blend in)

Daniel Burstein Mar 28, 2011 0

When creating a banner ad, what can you do to stick out among the rest? Do you always want to? In today's blog post, our research team explains how to stand out in the banner ad world and why sometimes it's ok to blend in.

Online Advertising: The 3 obstacles you must overcome to create an effective banner ad

Jon Powell Mar 25, 2011 6

How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.

Landing Page Design: Eye-path vs. Thought sequence

Boris Grinkot Mar 23, 2011 14

MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…

Email Subject Lines: Longer subject increases opens 8.2%

Brad Bortone Mar 21, 2011 11

In order to capture the interest of someone navigating a cluttered inbox, your subject line message must be clear enough to garner attention and express value. The subject line is really just the first part of an ongoing conversation you're…

Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search

Boris Grinkot Mar 18, 2011 6

Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…

Online Testing and Optimization: ROI your test results by considering effect size

Daniel Burstein Mar 16, 2011 0

At MarketingExperiments, we’ve discovered that often marketers struggle with understanding what the results of their tests actually mean. So, you’ve got the data, what’s next? In today’s blog post, we explain how you can determine if your…

E-commerce: Using multivariate testing to increase sales 83.79%

Jon Powell Mar 14, 2011 0

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

Landing Page Optimization: Minimizing bounce rate with clarity

Boris Grinkot Mar 11, 2011 14

“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…

Value Proposition: How your peers find the most effective value prop

Daniel Burstein Mar 9, 2011 10

At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential to the marketing success of any organization or company. But still, many miss the mark. That is why we’re dedicating today’s…

Online Marketing Tests: How could you be so sure?

Daniel Burstein Mar 7, 2011 3

One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…

Online Marketing Tests: How do you know you’re really learning anything?

Daniel Burstein Mar 4, 2011 12

Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…

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