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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Mobile Marketing 101, Part 2: Ease of use and quality of content are key

Tony Doty Jan 14, 2011 3

So, you’ve decided to go mobile with your website. But, how can you make sure your mobile site design will be effective and help drive traffic back to your desktop site? In today’s blog post, get some key advice and insights on how to build a mobile site that will connect with your users and get them where you want them to go.

Mobile Marketing 101: Should you make the leap to a custom mobile site?

Tony Doty Jan 12, 2011 3

Smartphone users will account for more than half of U.S. wireless subscribers by the end of the year. So, it’s no surprise mobile marketing is becoming more and more attractive. But, how do you know if you should invest time and money into…

Landing Page Optimization: Identifying friction to increase conversion and win a Nobel Prize

Daniel Burstein Jan 10, 2011 10

Getting people to visit your Web page can be easy, keeping them there is the kicker. How do you grasp those potential customers with short attention spans and little time on their hands? In today's post, we show how identifying and reducing…

Landing Page Testing: Designing and prioritizing experiments

Adam T. Sutton Jan 7, 2011 0

Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal.…

Maximizing Email List Growth: How the New York Public Library drove a 52.8% lift in newsletter…

Daniel Burstein Jan 5, 2011 0

In today’s post, The New York Public Library’s eCommunications Manager and Marketing Sherpa Email Summit 2011 presenter, Johannes Neuer, explains how his organization used transaction messages to get a real boost in email subscriptions, and…

Social Media Marketing Research: Rolling up my sleeves and getting social

Boris Grinkot Jan 3, 2011 10

Finding out how effective your social media efforts really are may be more difficult than it seems. In today’s blog post, we explain why “marketer’s intuition” is not your most reliable option, and try to find a measurement methodology…

Most-Tweeted Blog Posts of 2010: Facebook case study, social media marketing human factor,…

Daniel Burstein Dec 29, 2010 5

The New Year is right around the corner. But, before welcoming it with open arms, we wanted to make the last few days of 2010 count. So, for today’s blog post, we did some counting of our own and picked the most-tweeted posts of the year,…

Online Testing and Optimization Solutions: Quick guide to LiveBall

Gina Townsend Dec 22, 2010 6

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at LiveBall.

Good Marketing: How your peers brought joy to the world (and their boss)

Daniel Burstein Dec 20, 2010 2

The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move forward. That got us thinking, what “good” marketing have you done this year? In today’s blog post, your peers dig into their bags…

Marketing Wisdom: Digging for pearls from 2010 and applying them to 2011

Brad Bortone Dec 17, 2010 3

As I prepare to cull through hundreds of submissions for the MarketingSherpa 2011 Wisdom Report, I felt it was only right to take one last look at the 2010 edition, to see where we were a year ago, and where we made strides along the way.…

Solving for a Conversion Lift: To get to the right answer, change the question

Boris Grinkot Dec 15, 2010 4

Marketers can often face challenges when trying to lift conversion rates. But sometimes, finding the solution to the problem at hand is as easy as asking yourself a fundamental, yet simple question, “what is your objective?” In today’s blog…

Social Media Marketing: Interview with Kodak’s Chief Listening Officer

Daniel Burstein Dec 13, 2010 3

Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…

Facebook Marketing in Six Steps: How to successfully manage your fan page

Zuzia Soldenhoff-Thorpe Dec 10, 2010 19

With more than 500 million active monthly users worldwide, no organization can ignore the marketing potential Facebook has to offer. And that’s why many businesses are jumping on board. But, you have to know how to manage your Fan page for…

This Just Tested: PPC vs. banner ads?

Austin McCraw Dec 8, 2010 9

Most of us know that quality traffic is essential for any successful marketing campaign. But where can marketers find this quality traffic online? Should we work with PPC? Is it smart to invest in social media? Will external website banner…

Online Marketing: Your peers’ top lessons from 2010

Daniel Burstein Dec 6, 2010 3

At MarketingExperiments, we’re very big on trying to figure out what works (and what doesn’t) in online marketing. That’s why we’re capping off the year with a Web clinic, December 8th, where we’ll share our top lessons of 2010. But before…

Value Prop: Is there true value in your marketing proposition?

Daniel Burstein Dec 3, 2010 5

Creating an effective value proposition is often a tough task for marketers. But even when you think you got it right, you may be missing one key component. In today’s blog post, we explain why the “true value” of a product is just as…

Online Testing and Optimization Solutions: Quick Quide to Visual Website Optimizer

Gina Townsend Nov 29, 2010 5

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at Visual Website Optimizer.

Social Media Marketing…Or is it Email Marketing?: The New Facebook Messages

Adam T. Sutton Nov 24, 2010 5

Over at MarketingExperiments' sister company, we’re accepting entries for MarketingSherpa’s 6th Annual Email Marketing Awards. We’ve added a new category this year: best innovation. I'm really looking forward to seeing the latest ideas…

Online Testing and Optimization Solutions: Quick Guide to SiteSpect

Gina Townsend Nov 19, 2010 3

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at SiteSpect.

Email Marketing: Why should I help you?

David Meerman Scott Nov 17, 2010 6

Do you send egotistical or customer-focused emails? Do you time your sends around what’s convenient for you or what matters to your customer? Read on for a few tips from noted marketing strategist David Meerman Scott to help improve your…

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