Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Online Testing Optimization: Learn from test suggestions for David Weekley Homes

Spencer Whiting Nov 15, 2010 1

How can you maximize the value of your online testing? In today's blog, our research analyst and audience join forces to develop test ideas to optimize a page.

Online Testing and Optimization Solutions: Quick guide to Internal Proprietary Tools

Gina Townsend Nov 12, 2010 1

Which testing solution is right for you? In today’s blog post, we take a quick look at the homegrown option.

This Just Tested: Do images or copy generate more user response?

Austin McCraw Nov 10, 2010 17

We say in our online courses that every element of a Web page must state or support the value proposition. But, what communicates the value of an offer better – a beautiful image or well-crafted copy? In this blog post, a recent experiment…

Internet Marketing: How your peers balance images and copy

Daniel Burstein Nov 8, 2010 2

In almost every medium your marketing appears in, you have the visual and you have the words. But how do you balance the two?

Email Marketing Optimization: Email messaging 101

David Kirkpatrick Nov 5, 2010 2

Get back to the basics of optimizing email marketing with a focus on the email message. And "learn to fish" using the building blocks of optimization.

Social Media Marketing: How enterprise-level social media managers handle negative sentiment

Daniel Burstein Nov 3, 2010 7

Social media, by design, is an open dialog, so the entire world can see all of those great comments about your brand. But what happens when the opposite occurs? Read on to discover how enterprise-level social media managers handle negative…

Email Marketing: People buy from people

Daniel Burstein Nov 1, 2010 4

In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...

Online Testing and Optimization Solutions: Quick guide to Content Management Systems

Gina Townsend Oct 29, 2010 4

Which testing solution is right for you? In today’s blog post we take a quick look at testing plug-ins for content management systems, particularly Drupal.

Maximizing Optimization Opportunities: 3 Simple Visitor Types

Boris Grinkot Oct 27, 2010 9

If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…

Online Testing and Optimization Solutions: Quick guide to Unbounce

Gina Townsend Oct 25, 2010 5

Which testing solution is right for you? In today’s blog post we take a quick look at marketer-friendly (although less flexible) Unbounce.

Lead Generation: Shouldn’t B2B companies have a sales and marketing research and development lab?

Dave Green Oct 22, 2010 3

Consumer marketers, like Apple and Google, have seen huge success by bringing simplicity to complex technology. Who will bring simplicity to the complex B2B sale?

This Just Tested: What is the optimal layout of a product page?

Austin McCraw Oct 20, 2010 20

MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…

Testing and Optimization: What is the most valuable customer insight you’ve gained from a marketing…

Daniel Burstein Oct 18, 2010 3

When you conduct an online marketing test, you want to learn more than simply "A had more clicks than B." Read on as our audience shares valuable new knowledge they gained from testing...

Marketing Career: You must be your company’s corporate conscience

Daniel Burstein Oct 15, 2010 0

In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.

Lead Generation: Drive better ROI from your marketing campaigns

Daniel Burstein Oct 13, 2010 3

In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...

Uh oh. It’s budget time. Do you know where your metrics are?

Dave Green Oct 10, 2010 0

How much should marketing leads contribute to the sales pipeline? Read on for a few thoughts about how to determine what you should be expected to provide to the sales department…

Online Testing and Optimization Solutions: Quick guide to Adobe Test&Target

Gina Townsend Oct 8, 2010 11

Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.

Internet Marketing: Landing page optimization for beginners

Dustin Eichholt Oct 6, 2010 13

Have you worked in marketing for years but are new to online marketing? Or perhaps you’re fresh out of college and just new to marketing in general? Here is a great overview for the newbies out there to help you get started…

Database Marketing: Is Someone Examining You Right Now?

Dave Green Oct 4, 2010 0

What does the future hold for database marketing? Read on for a few predictions…

Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media

Boris Grinkot Oct 1, 2010 3

In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…

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