Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Email Testing Pitfalls: 7 Common Mistakes That Can Hurt Your Test Strategy

Corey Trent Aug 9, 2010 2

Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…

Online Marketing and Advertising: How your peers provide and communicate value to customers

Daniel Burstein Aug 6, 2010 2

What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…

B2B Marketing: Marketing automation helps with lead nurturing and management

Daniel Burstein Aug 4, 2010 5

What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…

Reaching Decision Makers: Four biggest sales challenges Internet startups and entrepreneurs face

Daniel Burstein Aug 2, 2010 3

Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…

Debate Team (Part 2): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Jul 30, 2010 6

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

Debate Team (Part 1): Does the future of media companies, ad agencies, and content marketers lie in…

Boris Grinkot Jul 28, 2010 6

Around the MarketingExperiments labs, we are constantly debating the future of Internet marketing. Unfortunately, for the really big picture stuff, our normal answer of “test it” simply doesn’t work. So we’re taking our latest brawl into…

Online Marketing Research: Get your free digital copy of the Q2 2010 MarketingExperiments Quarterly…

Daniel Burstein Jul 26, 2010 2

Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments…

Social Media and Content Marketing: Don’t expect the world to find you

Daniel Burstein Jul 23, 2010 7

Social media is essential for promoting content marketing. You might have the Mike Tyson of blogs, but without the Don King of social media promoting it, you’ll never even step into the ring to deliver that knockout punch. Eloqua’s Joe…

Web Page Optimization: Consider this post the help desk for free trial landing pages

Gina Townsend Jul 21, 2010 2

Senior Manager of Research and Strategy, Gina Townsend, provides optimization advice and testing suggestions for a free trial landing page from BMC Software…

Web Page Optimization: Basic principles your peers use to increase conversion

Daniel Burstein Jul 19, 2010 10

On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…

Web Page Optimization: In search of a value proposition as fast and reliable as Verizon FiOS

Jon Powell Jul 16, 2010 6

Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex purchase with a high lifetime value…

Landing Page Optimization: Regions Bank opts for the information underload strategy

Adam Lapp Jul 14, 2010 7

Learn from this audience submission how to optimize the headlines, body copy, bullet points, and supporting imagery on your Web pages…

Becoming An Entrepreneur: Factors to consider when launching an Internet-based startup business

Bob Kemper Jul 12, 2010 5

Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro trends, so borrow the insights from ours…

Social Media and the CEO: Does Twitter know more than Henry Ford?

Daniel Burstein Jul 9, 2010 7

Your boss, the customer, recently became one of the most powerful marketing forces ever…

Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

Daniel Burstein Jul 7, 2010 2

Social media and content marketing are not like other tactics. You can’t just plug concept A and offer B into media C. You need a team with heart and passion…

Transparent Marketing and Social Media: Twitter and Facebook are the new Woodward and Bernstein

Daniel Burstein Jul 2, 2010 14

In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…

This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%

Austin McCraw Jun 30, 2010 9

Learn a few simple principles to help you improve the ROI of your PPC ads…

What Else Can I Test….To Increase Email Click-through?

Nathan Thompson Jun 28, 2010 5

Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…

Marketing Optimization: How your peers overcome leaks in their sales and lead generation funnels

Daniel Burstein Jun 25, 2010 2

One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…

Holistic Marketing Optimization: What’s more likely to show up on Twitter?

Daniel Burstein Jun 23, 2010 6

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

Previous 1 … 40 41 42 43 44 … 63 Next