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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Online Testing and Optimization Solutions: Quick guide to Google Website Optimizer

Gina Townsend Sep 29, 2010 9

One of the most frequent questions we get is, “Which testing solution should I use?” The answer, frankly, varies based on your situation. So while we can’t answer that question for you, we will begin providing quick guides of testing solutions to help you determine which platform is right for your situation…

Marketing Career: Can you explain your job to a six-year-old?

Daniel Burstein Sep 27, 2010 3

Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few ideas on how to do a little internal marketing for your advertising and marketing plans and campaigns.

Dances with Science: Are you better off not A/B testing?

Boris Grinkot Sep 24, 2010 1

Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.

Test Your Marketing Intuition: Do homepage pop-ups work?

Austin McCraw Sep 22, 2010 19

Second perhaps only to spam, pop-ups are among the most hated marketing tactics on the Web. But maybe…just maybe…there’s a right way to execute pop-ups? Maybe there’s a way to drive up conversion without alienating your audience with…

Branding and Interactive Media: What is the role of a brand on interactive media? How does branding…

Daniel Burstein Sep 20, 2010 0

When you design and optimize your homepage, what role does branding play and how do you consider the potential for conversions? Take a look at what a few of your peers had to say…

Marketing Career: How to become an indispensable asset to your company (even in a bad economy)

Daniel Burstein Sep 17, 2010 13

You might be an expert at marketing your company, your brand, your products…but how good are you at marketing yourself?

B2B Marketing: Do you know how much your CEO really invests in demand generation?

Dave Green Sep 15, 2010 8

Who’s doing most of your marketing? Your marketing department or your sales force? And if sales is focused on marketing, who has time to close business?

Local Social Media Marketing: How your peers use Twitter, Facebook, and blogs

Daniel Burstein Sep 13, 2010 4

Local social media marketing is a great way to drive traffic (and revenue) for a myriad of bricks and mortar companies. Here’s quick look at how your peers are using this new form of local marketing…

Homepage Optimization: Lessons you can reuse from ReUseIt.com

Boris Grinkot Sep 8, 2010 5

The homepage can be the most difficult part of your site to optimize, but given the amount of traffic it receives, it is well worth the challenge.

Competing With The Big Dogs: How to earn the visitors’ trust

Boris Grinkot Sep 3, 2010 2

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

This Just Tested: Could you spot the better homepage if a 59% conversion difference were at stake?

Austin McCraw Sep 1, 2010 3

Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…

Homepage Optimization: How your peers use keywords and communicate with visitors

Daniel Burstein Aug 30, 2010 5

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

B2B Marketing: Take established tradeshow best practices and adapt them for an online audience with…

Daniel Burstein Aug 27, 2010 1

Can you drive leads without driving to a convention center? Read on to here from GlobalSpec’s Chris Chariton about the possibilities for building brand and generating leads with virtual events…

Local Social Media Marketing: What’s in your pants? Not Foursquare.

Andy Mott Aug 25, 2010 7

Foursquare is much more valuable than traditional loyalty programs for retailers, restaurants, and other local marketers…

Local Social Media Marketing: Obama is not the mayor of the White House

Daniel Burstein Aug 23, 2010 7

If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…

Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web clinics

Daniel Burstein Aug 20, 2010 2

Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of long-time attendees and introduce our clinics to new members of the MarketingExperiments community…

Anti-crowdsourcing: On (not) getting marketing ideas from your customers

Daniel Burstein Aug 18, 2010 3

Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?

Landing Page Optimization: Clean air or a free backpack? (Which is the bigger incentive for Sierra…

Boris Grinkot Aug 16, 2010 7

When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…

Debate Team (Part 3): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Aug 13, 2010 0

Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…

This Just Tested: An aesthetic design that produced 189% more leads

Austin McCraw Aug 11, 2010 22

How much does aesthetic design play in the effectiveness of landing page? In a recent test, we explore this question and others as we seek to improve the conversion rate of a B2B lead generation page.

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