Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Email marketing: Improve conversions with better landing pages

Adam T. Sutton Mar 2, 2011 3

Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as product pages. Find out how to make better email landing pages. It might be easier than you think.

Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost, increase in personal…

Brad Bortone Feb 28, 2011 12

See how an Australian telecom company utilized a revamped page design that highlighted the company's premier offerings, through an inviting layout and a distinct focus on its most powerful value statements.

Social Media Marketing: To tweet or to convert, that is the question

Boris Grinkot Feb 25, 2011 9

Social Media continues to grow in popularity in the marketing world, but marketers should be cautious of neglecting proven marketing practices, such as landing page optimization. So, in today’s blog post, we explain how to combine social…

Homepage Optimization: Creating the best design to quickly meet multiple visitors’ needs

Joelle Parra Feb 23, 2011 11

Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…

E-commerce Shopping Carts: How a redesigned checkout process led to 13% increase in conversion rate

Brad Bortone Feb 21, 2011 6

In a follow up to our recent blog post covering a seemingly minor revamp of an online ticket broker landing page, we're going to navigate a little deeper into the site to see if similar tweaks can improve this site's checkout process.

Landing Page Optimization: What cyclical products can learn from CBS Sports

Joelle Parra Feb 18, 2011 4

In our Web clinics, we often like to do live optimization. But, we receive way more submissions then we can get to. So, in today’s blog post, we gather advice from several members of our research team, and optimize a landing page that we…

Landing Page Optimization: How an engaging headline and revamped layout led to a 26% conversion rate…

Brad Bortone Feb 16, 2011 3

This experiment involves a United Kingdom-based online ticket broker offering residents a series of exclusive vacation packages for Florida theme parks, tours and attractions, and shows that Even a highly targeted Web page, offering deals…

Search Marketing: Three questions to help you think like your potential customers

Jon Powell Feb 14, 2011 2

Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…

Search Engine Marketing: Finding appeal for your PPC Ads

Jon Powell Feb 11, 2011 13

At MarketingExperiments, we have discovered that there are three essential elements involved in writing an effective PPC ad. Of those, the element most understood by marketers is appeal. In today’s blog post, we’re going to simplify this…

Marketing Intuition (Contest): Which email is more engaging?

Austin McCraw Feb 9, 2011 31

From time to time, we like to test our audiences' marketing intuition by asking them to predict the outcome of a recent experiment. In this post, we feature two radically different emails aimed at the aimed at the same goal - to get a…

The Last Blog Post: How to succeed in an era of Transparent Marketing

Daniel Burstein Feb 8, 2011 2

If you had one last blog post to send out to the marketing world, what would you say? Well, that’s exactly what we’re answering in today’s post. See how the wisdom of peers and their belief in Transparent Marketing helped build one very…

Email Marketing: How your peers create an effective email message

Daniel Burstein Feb 4, 2011 4

The MarketingSherpa Email Summit ended last week, but our audience wanted more. So, we’re answering their call and dedicating our second Web clinic of 2011, on February 9th, to helping them craft an effective email message. But before that,…

Marketing Optimization: How to create a test that gets results you can use

Jon Powell Feb 2, 2011 12

Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…

Social Marketing Architecture: Building a case for landing page optimization in social media

Sergio Balegno Jan 31, 2011 3

In today’s blog post, see how landing page optimization can prove to be an important element of a social marketing strategy…

Social Media Marketing Optimization: Start small and test

David Kirkpatrick Jan 28, 2011 2

At MarketingExperiments we practice what we preach. We are beginning research with Radian6 that will lead to a social media marketing optimization methodology similar to the Email Messaging Optimization Index. One of our first research…

MarketingSherpa Email Summit 2011 One-on-One Case Study

David Kirkpatrick Jan 26, 2011 0

A landing page optimization case study from a one-on-one live optimization at MarketingSherpa Email Summit 2011. Find out what one marketer found out about a landing page getting traffic from a Facebook ad, and how the entire purpose of…

Live Optimization with Dr. Flint McGlaughlin at Email Summit 2011

David Kirkpatrick Jan 24, 2011 3

At the MarketingSherpa Email Summit 2011 at Caesar's Palace in Las Vegas, Dr. Flint McLaughlin worked without a net and engaged in some live optimization of attendee-submitted emails. Check out what he had to say about two of those…

Internet Marketing: Optimizing form fields to maximize conversions

Dustin Eichholt Jan 21, 2011 4

In today's post, we explain how you can optimize your form field, using an example from UNICEF.

How to Test Your Value Proposition Using a PPC Ad

Austin McCraw Jan 19, 2011 6

Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value Proposition? In this post, PPC is put forward as the optimal solution for those trying to identify their Value Proposition…

PPC Ad Optimization: Testing, unique landing pages, and honesty

Daniel Burstein Jan 17, 2011 6

PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…

Previous 1 … 36 37 38 39 40 … 63 Next