Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Live Experiment (Part 1): How many marketers does it take to optimize a webpage?

Austin McCraw Jun 8, 2011 11

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the most critical insights gained from this unique opportunity.

Landing Page Optimization: Is it actually possible to optimize a landing page?

Adam Lapp Jun 6, 2011 4

Many marketers think that if they get a lift in their landing pages, they are optimizing those landing pages. Not true. Optimization cannot occur unless you are rigorously and continually testing your landing pages. Until you do that,…

New Marketing Research: 3 profitable traffic sources most marketers are ignoring

Paul Cheney Jun 3, 2011 7

PPC ads and email messaging are generally viewed as great channels to optimize dedicated landing pages for. But limiting LPO to just those sources leaves a lot of traffic that's not being effectively utilized. According to a chart from…

Evidence-based Marketing: Marketers should channel their inner math wiz…not cheerleader

Daniel Burstein Jun 1, 2011 2

Marketing is not about being popular or creating flashy campaigns, it's about getting results. And, the only way to get results that are valuable, is by testing. MECLABS Director of Editorial Content, Daniel Burstein, addresses this topic…

Traction Marketing: Why a 34.93% decrease in clicks was a good thing

Spencer Whiting May 27, 2011 1

Most of the time, we have too much friction in our marketing funnel. As a result we talk a lot on this blog about how to reduce that friction. Sometimes, however, friction is a good thing. Especially when it comes to getting higher-quality…

Landing Page Optimization: 36 articles and resources to help you complete your next LPO project

Paul Cheney May 25, 2011 9

Chances are fairly good that you’ve either not started or not finished an LPO project of your own. Maybe it’s because you don’t know how to do LPO. Maybe it’s because you don’t have the resources. Whatever the reason, here's 36 tools and…

Website Messaging: How clarity once again trumped persuasion to the tune of a 200% boost in…

Brad Bortone May 23, 2011 0

Whether discussing a simple print ad or a complex integrated campaign, a marketer's goal is clear – tell people what you offer and why they should buy from you. If you're clear in your messaging, there's no need for persuasive tactics that…

Email Marketing: Two ways to add relevance, and why you must be correct

Adam T. Sutton May 20, 2011 1

A nonprofit organization with which I have no prior experience called me several times last week to solicit donations. Despite having explained that, no, my name is not Mr. Allen, and no, I am not interested in donating, they continued to…

Optimization and A/B Testing: Why words matter (for more than just SEO)

Daniel Burstein May 18, 2011 10

Landing page optimization is still a relatively new discipline. As such there is some disagreement in the terminology for it among marketers. So far there are two camps of terminology…one is helpful in focusing on testing; the other is more…

Landing Page Optimization: How your peers improve their pages

Daniel Burstein May 16, 2011 0

There’s no one right answer for the best way to optimize your landing pages. But there is a best way for your specific customers. With that in mind, we asked our readers to tell us the most valuable lessons they’ve learned while optimizing…

Online Testing: 3 takeaways to get the most out of your results

Joelle Parra May 13, 2011 2

Testing can be a complex topic; especially when it comes to figuring out sample size, test length and what to test. So, in today’s blog post, we get some insight from our team to help you get the most out of each test and start answering…

E-commerce: When should you reveal the price in your shopping carts?

Daniel Burstein May 11, 2011 4

When should you reveal price in the cart process? That is a question we received in one of our recent Web clinics on shopping cart optimization. In today’s blog post, we show you two key factors that can help you discover and test the…

Landing Page Optimization: Crowdsource my baby

Boris Grinkot May 9, 2011 9

MarketingSherpa asked a few thousand marketers: Which process/transaction is the primary objective of your organization’s website? See the chart that breaks down the answers and help name the categories of website objective for the 2011…

Marketing Optimization: How to determine the proper sample size

Daniel Burstein May 6, 2011 13

Online test results can be misleading, especially when you use an insufficient sample size. How do you find the right number to get valid results? In today’s blog post, we break down the math you need to find out what really works with your…

Selling Free Content: Why Seth Godin never gives anything away for free

Daniel Burstein May 4, 2011 10

Giving away things for free doesn’t always lure visitors to take an action on your Web page. In essence, this is a transaction. You’re still asking them to take an action in exchange for the “freebie.” In today’s blog post, we explain why a…

E-commerce: How long should a shopping cart be?

Daniel Burstein May 2, 2011 1

We’ve discovered that a properly optimized shopping cart leads to a boost in conversions for E-commerce sites. But, does that mean you have to reduce the length of the shopping cart in order to get the sale? Or does length even matter? In…

Homepage Optimization: How sharing ideas can lead to more diverse radical redesigns

Joelle Parra Apr 29, 2011 8

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

B2C Testing: A discount airline looks to increase conversion

David Kirkpatrick Apr 27, 2011 1

Find out how a UK-based discount airline increased bookings and revenue through online testing. One test led to an 18% increase in seat bookings, and a second created a 2.5% increase in flight booking conversion and helped to solve an…

Email Marketing Tests: What to do when a radical change produces negligible results

Daniel Burstein Apr 25, 2011 3

Radical changes can often produce stellar test results, or simply bomb. But, what happens when you see no significant statistical difference? In today’s blog post, we share one of our own email tests to explain what you can learn and what…

E-commerce: How your peers optimize shopping carts and product pages

Daniel Burstein Apr 20, 2011 9

E-commerce Web sites deal with shopping cart abandonment all the time. How can you optimize your cart and improve product pages on your own site to keep this from happening? We’re addressing this issue and sharing our latest research in…

Previous 1 … 34 35 36 37 38 … 63 Next