Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Conversion diagnosis: Nature.org’s carbon footprint calculator

Adam Lapp Aug 20, 2009 2

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator completions.

PPC Q&A: forms, landing pages, keyword insertion and copy

Hunter Boyle Aug 4, 2009 3

At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…

Piñatas, donkeys and … usability? What party games and landing pages have in common

Adam Lapp May 13, 2009 10

Inspired by a new tool that provides free five-second usability testing, I applied the same technique to reviewing a landing page -- and found some similarities to birthday party games like pin-the-tail-on-the donkey or pinatas. Who knew?

How to turn your media relations into media relationships

Hunter Boyle Apr 28, 2009 0

Let's face it, social media or not, cultivating relationships is time-consuming, hard work. It's not always fun and there are no guaranteed shortcuts. But there are tools that can help you get and stay organized, and make your media…

Quantifiable Strategy: Incorporating specifics to stregthen your offers

Anna Jacobson Mar 26, 2009 2

One concept that gets continually emphasized in our webinars is the importance of supporting your offer with specific, quantifiable information. Yet, which information and in what order?

Overcoming friction and anxiety: Suitable optimization suggestions for Men’s Wearhouse

Anna Jacobson Mar 24, 2009 1

Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several ways to optimize an already strong page.

Landing Page Optimization: CPLUS

Anna Jacobson Mar 3, 2009 0

The final post of a five-part series on B2B landing pages. Analyst Heather Andruk reviewed this landing page for CPLUS, submitted by WSI B2B marketing for our Feb. 25 live optimization web clinic.

Landing Page Optimization: Councilview.com

Anna Jacobson Mar 2, 2009 0

The fourth post of a five-part series on B2B landing pages. Analyst Adam Lapp reviewed this landing page, submitted by Nteractive for our Feb. 25 live optimization web clinic.

Landing Page Optimization: SolaceSystems.com

Hunter Boyle Feb 25, 2009 0

Part one of a five-part series on B2B landing pages. Senior analyst Gina Townsend reviewed this landing page, submitted by SolaceSystems.com for our Feb. 25 live optimization web clinic.

Landing Page Optimization: Broadcasting School

Anna Jacobson Feb 16, 2009 0

Analyst Heather Andruk reviewed this landing page, submitted by Broadcasters Mentoring Group.

Landing Page Optimization: ExpandingLight.org

Hunter Boyle Feb 11, 2009 0

Senior analyst Gaby Diaz reviewed this landing page, submitted by ExpandingLight.org.

Live optimization of PPC landing pages, continued

Hunter Boyle Aug 1, 2008 2

At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.

What you need to know about using video online

Hunter Boyle Jul 21, 2008 9

We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples: How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…

Too far gone to spring clean? It might be time for an extreme makeover

Peg Davis Apr 30, 2008 0

What if every time you visited your favorite store, everything looked exactly the same? Or it was so crammed with stuff you could barely move down the aisles? Would you keep going back? Probably not. So why is this problem so common with…

Time for some spring cleaning on that landing page

Peg Davis Apr 27, 2008 3

One of my favorite “Flintisms” is a warning against “unsupervised thinking.” In essence, it means that when a visitor gets to your landing page, it should be easy to find what they really want. Make sure they know they’re on the right…

Has Your Site Conversion Peaked?

Adam Lapp Jul 31, 2007 0

Let’s suppose you have taken a few marketing courses and have created a fundamentally sound webpage with all the bells and whistles . . . clear headline, natural eyepath, low friction, credibility indicators, etc. And let’s suppose with 2%…

SEO vs. Page Conversion Rates

Nick Usborne May 25, 2006 0

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…

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