MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…

MECLABS (the parent research organization of MarketingExperiments) ran hundreds of tests in 2015. Learn from one of our Test Database Specialists the top two testing categories that emerged for increasing clickthrough and conversion rates.

What is the ultimate goal a company is trying to achieve with their marketing collateral? Read on to learn how, by answering this question, companies can best determine what the most important KPI is to measure.

Read on to learn from a study by a furniture industry comparing the effects of two marketing communication strategies to mitigate customer frustration with the co-production process.

Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.