MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.

Want customers’ emails? Make sure your visitors perceive that it’s worth it to give it to you. This article tells how one small change accomplished that and more than tripled email capture.

What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think about marketing? Read on to discover why marketing is so important to connecting real people to real value.

You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B. But (except for a mistake or two in college), I’ve changed…

Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it's difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting…

Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively…

Learn from Diana Primeau, Director of Member Services, CNET, the importance of testing your brand's welcome send in this video excerpt from MarketingSherpa Email Summit 2015.

As marketers, we all dream of expensive radical redesigns of our websites that check off every item on our wish lists. Over the years here at MarketingExperiments though, we have routinely discovered that with a proper understanding of…