MarketingExperiments - Research-driven optimization, testing, and marketing ideas

From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment.…

As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.

Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds.…

Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two…

At MarketingExperiments we promote having a culture of testing and the importance of continually testing, even when you think you know what changes your customers will prefer. Read on to learn how one test applied to two newsletter sends…

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results.…

In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally means a sale, a lead or a click. But what we don’t always get when a customer says “yes” is the maximum intensity of that…