MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Learn from Diana Primeau, Director of Member Services, CNET, the importance of testing your brand's welcome send in this video excerpt from MarketingSherpa Email Summit 2015.

As marketers, we all dream of expensive radical redesigns of our websites that check off every item on our wish lists. Over the years here at MarketingExperiments though, we have routinely discovered that with a proper understanding of…

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…

Learning the conversion heuristic (C = 4m + 3v + 2(i-f)-2a) is part of almost any MECLABS (MarketingExperiments' parent company) certification, and eventually becomes something you begin applying to everyday life. Read on to learn how a…

Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment; it doesn’t require teams of developers or the latest technology to make happen. Discover the culmination of 15 years of research and…

As digital marketing, A/B testing and optimization have become so important over the last 15 years that we’ve literally built the MECLABS Institute around them, a whole new language has sprung up around these idea, complete with its own…

Personalization is not new to email marketing; but has it lost some of its appeal to marketers? Marketers from various industries have seen incredible success with personalization. Read on to find out how marketers have used both…

Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on…