MarketingExperiments - Research-driven optimization, testing, and marketing ideas

For over a decade, MarketingExperiments has stressed the importance of customer reviews. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are…

We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something…

If you’re marketing to sell, instead of marketing to build relationships, you’re doing it wrong. This week’s MarketingExperiments blog explains why. It outlines three steps you can take right now to make sure your marketing actually…

Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates. Even in very large companies with well-known brands, it’s not uncommon to hear stories of many tests without a lot of lifts.…

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This is the same core tenet that has driven much of our work at MarketingExperiments over the years.…

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.

While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…