Discover What Really Works In Optimization

Branded Design Tested

Editorial Staff Jun 18, 2015 0

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospects journey down the sales funnel. Finding the right balance between design and clarity requires testing.…

Value Proposition

Does Brand Help or Hinder Conversion? The answer is “yes”

Andrea Johnson Jun 18, 2015 2

Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d'ê·tre? Is it really as powerful as marketers think it is? The latest MarketingExperiments Web…

A/B Testing

Landing Page Optimization: An overview of how one site increased leads by 155%

Kylie Davidson Jun 15, 2015 4

Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Yet, simplicity is not always a key to effective website…

Value Proposition

How Communicating Value Led to a 30% Increase in Overall Site Revenue

Joey Taravella Jun 11, 2015 1

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…

A/B Testing

How to Recover from Failed A/B Testing

Kayla Cobb Jun 8, 2015 1

Not every test ends in a flawless success story. Learn from the presentation Ryan Hutchings, Director of Marketing, VacationRoost, gave at MarketingSherpa MarketingExperiments Web Optimization Summit 2014 about the importance of retesting…

Social Marketing

Live from IRCE 2015: How to authentically build communities from the co-founder of Reddit

Kayla Cobb Jun 4, 2015 0

Learn from Alexis Ohanian, Executive Chair and Co-Founder, Reddit, the importance of building authentic brand communities from his interview at the MarketingSherpa Media Center at IRCE 2015.

Email Marketing

Email Marketing: What assets should marketers be using to design better emails?

Selena Blue Jun 1, 2015 0

At MarketingSherpa Email Summit 2015, Justine Jordan, Marketing Director, Litmus, sat down with a MarketingSherpa reporter to talk about marketing design and creative. The two discussed how data, testing and content are some of marketers’…

Value Proposition

Harnessing Customer Motivation

Editorial Staff May 21, 2015 0

The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you. However, motivation is also the most difficult element to impact. How can marketers…

Value Proposition

Understanding Your Customer’s Story: How one company increased conversion 104% by identifying…

Andrea Johnson May 21, 2015 2

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…

Value Proposition

Process-Level Value Proposition: How marketing can leverage the value it creates

Daniel Burstein May 18, 2015 0

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…

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