MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…

Remarketing campaigns can be an excellent way to connect with your customers — if they're done correctly. Read on to learn how to construct a customer-focused remarketing effort.

You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…

As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, says, "Specificity converts." Read onto learn from a recent experiment involving MarketingSherpa emails to learn how targeting the correct content to the correct audience…

This MarketingExperiments Blog post features a test run by a company recently featured in a MarketingSherpa consumer marketing case study. This test covers reducing the amount of copy on a paid search landing page. After pitting the…

As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought. In this MarketingExperiements Blog post, learn about a recent test that…

Getting recipients to open your emails is dependent upon effective subject lines. Read on for seven questions you should ask yourself as you craft your next email for properly sequenced subject lines. Keep the questions handy by downloading…

MECLABS Institute performed an internal survey to find out what people look at when they are evaluating a website. This article will focus on the elements surveyed: appearance, clarity, timeliness, ease of placing an order and navigation.

Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach through two real-world examples and focuses on what ultimately matters when it comes to creating any ad: communicating your value…