Discover What Really Works In Optimization

How Design Impacts User Experience: Reducing anxiety by infusing your page with value

Jessica Lorenz Apr 13, 2015 9

With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.

A/B Testing

A/B Testing: What choices does your content really influence?

John Tackett Apr 9, 2015 4

Some tests are diamonds in the rough that provide insights about customers and marketers alike. Read on to learn more about how testing the customer journey increased lead rates 331%

A/B Testing

Here’s Why Most A/B Testing is Boring and Not Really Worth the Trouble

Paul Cheney Apr 6, 2015 3

Though A/B testing is a common practice utilized in marketing today, if it's not performed for the right intentions, it can be not worth the trouble. Read on to learn the ultimate goal you’re a/B testing should accomplish, and learn how to…

Email Marketing

Permission Pass Email Send: A proven method for cleaning your mailing list

Michael Rendon Apr 2, 2015 0

Explore a permission pass campaign from inside MarketingExperiments, running a test that introduced an incentive offering into the permission pass. After offering an incentive, the amount of subscribers opting back in decreased, but the…

Value Proposition

Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must…

Brian Carroll Mar 30, 2015 5

Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five questions that every value prop must answer.

Social Marketing

Incorporating Video in Your Mobile Strategy

Editorial Staff Mar 26, 2015 0

The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption…

Social Marketing

Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video

John Tackett Mar 26, 2015 4

As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology. But how does video compare when it comes to delivering a dynamic customer experience in a world…

Value Proposition

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 3

Ken Bowen Mar 23, 2015 0

In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to…

Value Proposition

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2

Ken Bowen Mar 19, 2015 4

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…

Value Proposition

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer

Ken Bowen Mar 16, 2015 1

Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…

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