MarketingExperiments - Research-driven optimization, testing, and marketing ideas

This MarketingExperiments Blog post consults author Stephen J. Dubner about how to revitalize your marketing strategy. From incentivizing consumers to optimizing content marketing, learn from the author of Freakonomics how to think outside…

Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…

B2B marketing isn’t the only business model that needs lead nurturing. High-involvement purchases like cars and insurance policies need the help of a salesperson to close the deal. Read on for four tips for online salespeople when…

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding…

The New Year gives savvy marketers another chance to push the boundaries of customer theory even further. Read on to learn more about how a mid-sized furniture company selling mattresses online saw a 167% lift using a customer-first…

Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing…

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

Why do people say "yes" to your offer? Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say "yes" or "no." In this short article, I…