MarketingExperiments - Research-driven optimization, testing, and marketing ideas

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…

Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…

Too often, marketing and analytics are separated from each other, but this separation harms the overall story Marketing is trying to tell. Read this MarketingExperiments Blog post live from Adobe Summit 2015 to learn how to remedy this…

There’s a misconception that I’ve encountered among our research teams lately. The idea is that the distance between the page being split tested and a specified conversion point may be too great to attribute the conversion rate impact to…

This MarketingExperiments Blog post features three tests from our sister publication's, MarketingSherpa, newsletter case studies. Read on to find out more about A/B split tests on email campaigns, landing pages and paid search efforts.

List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.

Site navigation is vital to user experience. Read on to learn more about how a tourism commission seeking to enhance visitor interaction with their website content tested their way into a 34% lift in leads.