MarketingExperiments - Research-driven optimization, testing, and marketing ideas

This MarketingExperiments Blog post features an interview with Brent Dykes, Evangelist for Customer Analytics, Adobe and author of “Web Analytics Action Hero,” this week’s MarketingSherpa Book Giveaway. Read on to learn more about Brent’s…

Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that…

Let’s face it – when you ask someone to do something, such as make a purchase on your website, there may be some elements that raise concerns in your customers’ minds and hinder them from saying "yes." This MarketingExperiments Blog post is…

This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click. To provide a guidepost, we share a MECLABS (parent company of MarketingExperiments) heuristic for…

This MarketingExperiments Blog post features four case studies from our sister brand, MarketingSherpa. Each article covers a testing and optimization program from a brand-side marketer and this post provides a recap and a link to the full…

One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect believes) and reality (what actually is). This blog post takes a philosophical view of this challenge and explains how a…

Sometimes the simplest changes on a webpage can significantly impact that page’s performance. This MarketingExperiments Blog post covers a test of color variations on a webpage search box. The end result may come as a surprise.

The Portland Trail Blazers optimized its entire purchasing process, implementing personalization every step of the way. One element of that process was testing how prices were displayed. See how by simply changing the order of how ticket…

Conveying the value of your product or service is an important, and challenging, aspect of marketing. Overcoming an incorrect perception makes this task even more difficult. Read on to learn how one teleprospecting campaign uncovered a…