Discover What Really Works In Optimization

Email Preheaders Tested: The surprising sensitivity of a single line of text

Jon Powell Jan 8, 2015 3

This MarketingExperiments Blog post tackles a topic that hasn’t been heavily covered – the impact of email preheaders on clickthrough and open rates. Because there isn’t much empirical research on the topic, the MarketingExperiments team…

A/B Testing

A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas)

Daniel Burstein Jan 5, 2015 183

In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.

Conversion Marketing

2014 Year Review: Most shared posts in Web opt, button copy and email marketing

Erin Hogg Dec 29, 2014 0

This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. Read on for the most shared posts of 2014 to help you prepare for 2015.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Can You Write Viral Copy like The Huffington Post?

Paul Cheney Dec 22, 2014 3

After evaluating patterns from the top 100 most shared articles from the past year on The Huffington Post, we found what’s really causing their articles to go viral.

Digital Subscription Optimization

Maximizing Subscription Revenue

Editorial Staff Dec 18, 2014 0

Satisfying customer expectations in the long run is often at the heart of a successful subscription business model. While reoccurring revenue is alluring, there are some pitfalls and challenges. Retention, crowded marketplaces and…

Conversion Marketing

Landing Page Optimization: What a 4% drop in conversion can reveal about offering discounts

John Tackett Dec 18, 2014 1

Discounts can be tempting to use as a tool to increase sales volume, but they also come with their own set of consequences. Read on to learn more about a price point experiment featured in a recent MarketingExperiments Web clinic that…

Conversion Marketing

Website Optimization: Not testing can cost you money

Jessica Lorenz Dec 15, 2014 4

This MarketingExperiments Blog post features Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, in a video interview speaking on the importance of testing and optimizing your website. Foreman explains why not testing can have a…

Conversion Marketing

Web Optimization

Erin Hogg Dec 11, 2014 2

In a previous MarketingExperiments Blog post, we shared a test that yielded significant results for Felix + Iris, simply by making copy and image changes to a homepage hero unit. In this blog post, we share more insights from Jon Corwin,…

A/B Testing

Hero Unit Testing: 72% lift from simple changes you can implement today

Erin Hogg Dec 8, 2014 3

How is your homepage's hero image and copy reflecting your company's products? Read this MarketingExperiments Blog post to discover how Felix + Iris tested its homepage hero unit's image and copy to drive a 72% increase in conversion.

Digital Analytics

Web Optimization: How to help customers help themselves

Jessica Lorenz Dec 4, 2014 2

This MarketingExperiments Blog post features a video of Matt Ruggle, Ecommerce Manager, Great Northern Corporation, explaining a new phase of site optimization at the company: click tracking. Click tracking can help identify an eye-path on…

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