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B2B Success Stories

Editorial Staff May 20, 2009 0

If we had used "638% gain" in this clinic's title, would you have believed it? One of our featured B2B marketers actually removed that gain from his website because many prospects didn't buy it. The clients that saw the gains reported no…

Value Proposition

B2C Success Stories

Editorial Staff May 1, 2009 0

Give a man an optimized landing page and he converts for a day. Teach a man how to optimize his own landing pages and he can plan, make changes, test, analyze and increase conversions for years to come. With apologies to Lao Tzu,…

Value Proposition

What’s working now in optimization

Editorial Staff Apr 15, 2009 0

To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that they can quickly apply to their own pages and websites. In our April 8, 2009 clinic, we took an in-depth look at three…

Social Marketing

A special (relaunch) thank you to friends, followers, and, um, tweeps

Hunter Boyle Apr 1, 2009 2

Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.

Value Proposition

Ecommerce Holiday Playbook

Editorial Staff Nov 7, 2008 0

There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season. While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for…

Value Proposition

What you need to know about using video online

Hunter Boyle Jul 21, 2008 9

We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples: How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…

Conversion Marketing

Using Testimonials Effectively

Editorial Staff Jul 17, 2008 0

Are Internet users becoming indifferent to testimonials? Is “testimonial blindness” becoming the new “banner blindness”? Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the…

Value Proposition

Filling The Pipeline

Editorial Staff Jun 19, 2008 0

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence…

Value Proposition

Optimizing eCommerce Websites

Editorial Staff May 15, 2008 0

At MarketingExperiments, our research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories: Hunters. They already know…

Conversion Marketing

f UR nt txtN UR lEvN $ on d table

Peg Davis May 8, 2008 0

Texting is increasingly associated with convenience, immediate gratification, instant results, friends, and fun. Email is associated with responsibility, work, relentless spam, and long-winded missives from boomer parents.

Conversion Marketing

MarketingExperiments’ optimization advice produces results

Peg Davis May 2, 2008 0

We received some great feedback today from Eric Stevenson, the editor of co-brandnews.com. Eric increased his site's conversion rate by 69% after he implemented the recommendations from our recent Web Clinic. (See optimized version, right,…

Too far gone to spring clean? It might be time for an extreme makeover

Peg Davis Apr 30, 2008 0

What if every time you visited your favorite store, everything looked exactly the same? Or it was so crammed with stuff you could barely move down the aisles? Would you keep going back? Probably not. So why is this problem so common with…

Value Proposition

Improving Conversion by 162%

Editorial Staff Mar 27, 2008 0

Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating Anxiety? In this clinic we looked at two case studies where Landing Page elements that overcame the value inhibitors of…

Value Proposition

B2C Landing Pages

Editorial Staff Feb 19, 2008 0

Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign" with our February 11, 2009 live optimization web clinic. The focus was strictly B2C landing pages, a departure from our…

Value Proposition

Optimizing Your Landing Pages

Editorial Staff Feb 14, 2008 0

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by…

Value Proposition

Landing Page Optimization

Editorial Staff Feb 4, 2008 0

How do you know when it's better to raise prices to increase revenue or reduce prices and pump up Conversion Rate? Price is undeniably a strong factor in the conversion decision process, but what will a price change do to your bottom…

Value Proposition

Marketer’s Intuition Revisited

Editorial Staff Dec 13, 2007 0

A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what really works when it comes to Internet marketing. It doesnt seem scientific. Its certainly not represented in our…

A/B Testing

Optimization Testing Tested

Editorial Staff Aug 13, 2007 0

It’s the nightmare scenario for any analyst or executive: Making what seems to be the right decision, only to find out it was based on false data. Through online optimization testing, we try to discover which webpage or email message…

Email Format

Frank Green Jul 31, 2007 0

HTML vs. Plain Text has long been among the most hotly debated email-oriented topics. HTML format offers a visually pleasing design that 1) affects readers’ ability to process and benefit from the information and 2) provides marketers with…

Digital Advertising

PPC Advertising

Editorial Staff Jul 26, 2007 0

How important is PPC relevance and how can you manipulate it to your advantage while maintaining a positive ROI? Anyone who has set up or managed a paid search campaign can testify that there is an art form involved in realizing the…

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