Social Marketing

Harnessing Social Media

Editorial Staff 0
EDITOR’S NOTE: You can listen to a recording of the clinic by using the link below. Harnessing Social Media Web 1.0 was the Web in its infancy, its first developmental stage. “Web 2.0” was coined by O’Reilly Media in 2004.…
Email Marketing

Email Marketing Tested

Editorial Staff 0
We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles…

Video Research Project Update

MarketingExperiments 1
We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…

Don’t discount the popularity of FREE…

Nick Usborne 0
In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered…
Value Proposition

Site Headlines Tested

Editorial Staff 1
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Headline Testing In the world of direct mail it is well known that a minor change in a headline can have a…

What color should you use for visited links?

Nick Usborne 3
Here’s another question that came in a few days ago. Someone wanted to know what the best practice is for changing the color or appearance of a text link after it has been clicked. Our Director Optimization, Jimmy Ellis, wrote up this…
Value Proposition

April 26 Clinic Notes

Landon Calabello 0
NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

March 1 Clinic Notes

Landon Calabello 0
NOTES: These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed it, the recording will be posted here approximately 48 hours after the event. Offer Copy Optimization Micro-TestMetricPage…
Value Proposition

Marketer’s Intuition

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Marketing Intuition There is no doubt that intuition and moments of great insight can have a profound impact on…