Clickthrough and conversion rates are often two metrics we track as measures of success in our testing efforts. It would almost seem that these two metrics share an intuitive dependency, which is simply not the case. In this blog post,…

The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…

Being relevant to customers is hard enough and staying relevant means testing your way into a message that resonates. Read on to learn about the one key question you should ask yourself before you write another subject line.

In online testing, there are plenty of things that can make your tests look conclusive when they are actually flawed. Read on to learn how using a double control can help boost confidence in your data.

Over the past year, plenty of charts, projections and infographics have all shown video content heading in the general direction of growth as more users engage video content online than ever before. Read on to learn to more about what…

Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. Read on to learn three template design changes you can make…

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

What does this report tell me about my customers? Gaining insight from your metrics is not always easy, especially when it comes to interpreting metrics that simply don’t seem like significant providers of insightful customer intelligence.…

When you’re immersed in data on a daily basis, it becomes all too easy to forget that everyone is not fluent in statistical terminology. In today’s MarketingExperiments Blog post, I wanted to share three statistical concepts every marketer…

Performing a radical redesign can be a daunting endeavor. You really can’t tell what changes are helping or hurting your conversion rates when you look at the data. But, what if you were to look into your data beyond conversion rates? What…

When it comes to using pop-ups, many marketers turn to them as a tool for solving issues of engagement. But, are pop-ups effective for lead generation? Read on to learn more about a recent pop-up chat test that increased conversion 120%.

At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, CRC Health, revealed how understanding customer motivations, driving traffic, and clearly communicating the value proposition all helped his company capture a higher quality…

To prepare you for Lead Gen Summit 2013 in San Francisco, read this preview of the live test conducted with the help of attendees at Summit. See how the MECLABS research team developed a test to see whether a choice, or lack thereof, of…

Turning test ideas into wireframes can be a little problematic when it comes to keeping aesthetic elements at the forefront of optimization when the focus is often centered on metrics. Read on for three tips to help keep your test designs…

You should always look at your data with a healthy amount of skepticism, as a discerning eye can help you discover when an exceptional lift does not indicate an exceptional result. Read on to learn more about why a 445% lift was not a…

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.…

Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.

Increasing the likelihood of conversion requires testing, learnings and more testing as underperforming elements in your marketing are identified and optimized. Read further for three optimization suggestions from the MECLABS research team…

In this MarketingExperiments blog post, find out how a below the fold call-to-action lead to a 220% increase in leads for Sierra Tucson.