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Subject Line Test: 125% more unique clickthroughs

Daniel Burstein Apr 18, 2012 10

A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.

Common Landing Page Mistakes: Too simple of a landing page for a complex sale

Daniel Burstein Apr 11, 2012 10

While you want to avoid the pitfall many B2B marketers fall into with overly complex landing pages, it is possible for landing pages to be too simple to convert customers based on their very limited information. Read on for some so-called…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: 5 common headline errors

Daniel Burstein Apr 4, 2012 3

When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.

Conversion Marketing

The Marketing-Sales Funnel: Gravity is not your friend

Daniel Burstein Mar 16, 2012 4

While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…

Conversion Marketing

Incentive: The bacon of marketing tactics

Daniel Burstein Mar 7, 2012 6

While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…

Conversion Marketing

Friction: 3 simple optimization tactics to get more customers from headline to call-to-action

Daniel Burstein Mar 5, 2012 1

If customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with? Dr. Flint McGlaughlin discusses the major impediment that stops your customers from ever seeing…

Lead Generation

Lead Generation Tactics: How testing can help you choose the best tactic for your business

Paul Cheney Feb 29, 2012 2

Lead generation is the top priority for B2B marketers, yet it is also the second most challenging business objective for marketers. Watch an interview with MECLABS Executive Director of Applied Research, Brian Carroll, who will answer the…

Digital Advertising

Online Advertising Forensics

Editorial Staff Feb 19, 2012 0

According to MarketingSherpas 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. And yet, PPC ads are one…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Writing: How a junior marketer beat the CEO’s headline by 92%

Daniel Burstein Feb 17, 2012 0

Does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? Take a look at a recent test from our own labs to find out.

A/B Testing

Channel Optimization: 6 quick lessons from shifting to a video-centric format

Daniel Burstein Feb 3, 2012 1

Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…

Copywriting: 5 Proven Discoveries That Strengthen Copy

PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group

Paul Cheney Jan 27, 2012 41

A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…

Value Proposition

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Daniel Burstein Dec 23, 2011 4

Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So with the new fiscal year right around the corner, grab every smart person you work with, throw them in a…

Lead Generation

B2B Marketing: Top “Aha moments” of 2011 from your peers

Daniel Burstein Dec 2, 2011 5

Take these few moments of the year to stop and think about what you learned in 2011 that can help you optimize marketing performance in 2012. To spur your thinking, Daniel Burstein and MECLABS' A/V Specialist Luke Thorpe grabbed a camera…

Email Marketing

Email Messaging: Discussing micro-decisions and flipping the funnel

Daniel Burstein Nov 30, 2011 0

After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…

Value Proposition

Value Proposition: Revealing hidden value in your products and offers

Daniel Burstein Nov 18, 2011 7

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

Value Proposition

B2B Marketing: You don’t have to be CEO to move the needle with a value proposition

Daniel Burstein Oct 17, 2011 3

Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…

Lead Generation

B2B Lead Optimization: Why cheap leads can be so expensive

Daniel Burstein Oct 14, 2011 1

It would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011…

Value Proposition

B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin

Daniel Burstein Oct 10, 2011 2

Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…

Conversion Marketing

Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps

Jen Doyle Sep 30, 2011 6

Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing…

A/B Testing

Email Test: Shorter copy brings 100% more total clickthroughs

Daniel Burstein Sep 7, 2011 26

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

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