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Analytics and Testing: 3 tips to optimize your testing efforts

John Tackett May 23, 2013 2

Prior customer behavior can reveal current opportunities for testing and optimization in your sales funnel if you take the time to look in the right places. Read further to learn three steps you can use to optimize your sales funnel and…

Conversion Marketing

Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue May 13, 2013 3

Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…

Conversion Marketing

Web Usability: People don’t need many options, they need the right options

John Tackett May 3, 2013 3

Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.

A/B Testing

A/B Testing: SAP increases conversion 62% by using images

Daniel Burstein May 1, 2013 9

In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.

Email Marketing

[Video] Email Marketing: Use website content to increase list size

Brad Bortone Apr 19, 2013 0

In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.

Conversion Marketing

Web Usability: When should you avoid navigation?

John Tackett Apr 15, 2013 5

Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…

Conversion Marketing

[Video] Landing Page Optimization: Tips when making a radical redesign decision

David Kirkpatrick Apr 12, 2013 2

Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…

A/B Testing

[Video] Testing and Optimization: Involve IT when prioritizing testing sequences

David Kirkpatrick Apr 8, 2013 0

In this MarketingExperiments blog post, watch an excerpt from an Optimization Summit 2012 session, "Where to Test, What to Test, What to Ask." In this excerpt, hear from Tony Doty, Senior Research Manager, MECLABS, on involving IT when…

A/B Testing

Online Testing: 6 test ideas to optimize the value of testimonials on your site

Selena Blue Mar 22, 2013 10

Testimonials and reviews of your product or service can be powerful tools on your websites. Read on to learn six test ideas for optimizing the value of testimonials.

Digital Analytics

Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads

Jon Powell Mar 6, 2013 2

With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…

Email Marketing

Email Marketing: Email has become another way to interrupt people’s lives

Daniel Burstein Mar 1, 2013 1

In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…

Email Marketing

Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%

John Tackett Feb 15, 2013 1

Mobile email marketing remains a tactic underutilized by marketers, but is yielding some impressive ROI to those pioneering the strategy. Watch a session from MarketingSherpa Email Summit 2012 to learn how one marketing team built a mobile…

Email Marketing

Email Marketing: What you can learn from an 80% decrease in clickthrough rate

Daniel Burstein Feb 13, 2013 2

For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…

Digital Analytics

Marketing Analytics: 4 techniques to discuss with your data analysts

Daniel Burstein Feb 11, 2013 0

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

Email Marketing

Email Optimization: 4 optimization suggestions to test in your next send

John Tackett Feb 6, 2013 2

Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…

Digital Advertising

Search Marketing: 46% more conversions from PPC ad test

Daniel Burstein Jan 23, 2013 0

PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…

E-commerce Marketing

E-commerce: A/B split test produces 36% more cart completions

Daniel Burstein Jan 21, 2013 3

Testing elements of your e-commerce shopping carts can lead to large increases in completed sales. See how a MECLABS Research Partner used a variable cluster test to achieve 36% more cart completions.

Value Proposition

Value Proposition: Congress has a value exchange problem … do your marketing offers?

Daniel Burstein Jan 18, 2013 7

For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.

A/B Testing

A/B Testing: Changing 3 words results in 43% increase in funded accounts

Daniel Burstein Jan 9, 2013 3

Achieving great results with A/B testing doesn't always require major changes or complete redesigns. See how a large financial institution realized a 43% increase in funded accounts by changing just three words on a landing page.

Conversion Optimization: The MarketingExperiments year in review

John Tackett Dec 28, 2012 1

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

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