Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?
Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.
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Optimizing PPC Campaigns
A PPC ad is often a customers first impression of your product or company. Those 130 characters present your chance of channeling that persons interest into your sales funnel by transforming an individual challenge into a problem-solving…
PPC Marketing: 3 steps to improve performance
Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base.
Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…
Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign
Increasing the likelihood of conversion requires testing, learnings and more testing as underperforming elements in your marketing are identified and optimized. Read further for three optimization suggestions from the MECLABS research team…
Converting PPC Traffic
According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…
PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…
With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…
Search Marketing: 46% more conversions from PPC ad test
PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…
Which PPC Ad Won? (Marketing intuition contest)
We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…
PPC Mysteries Revealed: 7 Answers to your pressing PPC questions
In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience that we didn’t have time to address. To help our…
Test Your Marketing Intuition: Which PPC ad produced more conversions?
If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you…
Online Advertising: How your peers optimize PPC ads
The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let’s look at some top advice we received from your peers …
PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group
A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…
PPC Ads: What is search engine marketing best used for?
After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros about the true goal behind PPC ads. Daniel Burstein…
Converting PPC Traffic: How clarifying value generated 99.4% more conversions on a PPC landing page
After trying a few different strategies with their page, nothing worked to improve conversion on Saxo Bank’s PPC landing page for a free trial. Michael Aagaard generated 99.4% more conversions by adding clear value proposition.
Search Engine Marketing: Finding appeal for your PPC Ads
At MarketingExperiments, we have discovered that there are three essential elements involved in writing an effective PPC ad. Of those, the element most understood by marketers is appeal. In today’s blog post, we’re going to simplify this…
Optimizing PPC Ads
Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But today, the front lines are in online search. As reported by our sister company MarketingSherpa, forecasts on the spending for…
How to Test Your Value Proposition Using a PPC Ad
Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value Proposition? In this post, PPC is put forward as the optimal solution for those trying to identify their Value Proposition…
PPC Ad Optimization: Testing, unique landing pages, and honesty
PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…
This Just Tested: PPC vs. banner ads?
Most of us know that quality traffic is essential for any successful marketing campaign. But where can marketers find this quality traffic online? Should we work with PPC? Is it smart to invest in social media? Will external website banner…
This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%
Learn a few simple principles to help you improve the ROI of your PPC ads…