Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.

Foursquare is much more valuable than traditional loyalty programs for retailers, restaurants, and other local marketers…

Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…

Google just announced its new search index, dubbed Caffeine. Read on to learn what will change, who will be affected, and what you can do about it.

Online optimization and technology offer powerful tools for improving your website and increasing your marketing ROI. But like any tool, the real challenge lies in the hand of the craftsman wielding it…

Technology is great, but you can’t blindly trust the information it tells you. In our latest community-written post, your peers share how they avoid technology blind spots and interpret data to make sure they are getting the answers they…

Improve your traditional and online marketing with custom optimization advice from our researchers. Send us your pages today for a chance to get a free analysis…

How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…

Testing is likely already occurring in your marketing organization, but are you managing it for its full potential or letting it flounder. Here is a quick look into what every CMO must know about the testing-optimization cycle…

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...

Selling anything in an enterprise organization can be a difficult task, especially if you’re not a salesperson. So on today’s web clinic, we’ll help you learn a few key techniques to convince the business-level decision makers in your…

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.