Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...
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Optimizing Headlines
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject lines.
The impact of headlines on conversions is no secret, but the ease of testing (no design, coding, etc.) makes them…
Using Testimonials Effectively
Are Internet users becoming indifferent to testimonials? Is “testimonial blindness” becoming the new “banner blindness”?
Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the…
Practical marketing advice for a flagging economy
Watching how companies react to shifting market forces can tell you a lot about their leadership.
In a downturn, marketing more aggressively makes sense: As some companies inevitably slash marketing budgets and curb their efforts, new…
Landing Page Optimization Workshop: Day Two
Dion Jones, director of online marketing for Richter7, center, reviews a landing page with Boris Grinkot, analyst, MarketingExperiments
The test is over, the scores are in, and I'm happy to say that the vast majority of the students at our…
Simple Tests, Significant Gains
Research has shown a massive difference in conversion and return on investment between companies that test their online communications and those who don’t; so why doesn’t every online business have a regular testing program?
The fact…
Optimizing eCommerce Websites
At MarketingExperiments, our research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories:
Hunters. They already know…
Measuring What Matters
Today, ROI is everything – especially in a slumping economy. Are your current metrics giving you the full story?
Probably not.
MarketingExperiments estimates that up to 75% of the data Web marketers collect are either misleading…
Conversion begins in the mind; site optimization begins with authority
Yesterday I attended an internal training session that Dr. Flint McGlaughlin presented to the MarketingExperiments sciences, partner services, and journal teams.
Our session focused on the current conversion path (from a home page, to…
What’s bad for post office is good for online business and the environment
Millions of households are just saying no to tons of printed catalogues and other direct mail (the average household receives about three catalogues per week according the U.S. Postal Service). According to a Feb. 6, 2008, article in the…
Optimizing Your Landing Pages
This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis by Dr. Flint McGlaughlin, MarketingExperiments’ Director; Jimmy Ellis, Director of Optimization Research; and Aaron…
Email optimization training was intense at MarketingSherpa eMail Summit, day one
It was interesting, intense, tough, and at the end of the day, very rewarding. The MarketingExperiments optimization team condensed 7 weeks of email optimization coursework into one day with a one-hour test.
Those who started the nine-hour…
B2C Landing Pages
Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign" with our February 11, 2009 live optimization web clinic.
The focus was strictly B2C landing pages, a departure from our…
Optimizing Your Landing Pages
How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?
Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by…
2008 Internet Marketing Strategy
We're pleased with what we've been able to share with you during 2007: research results that anyone can use to optimize Landing Pages, PPC campaigns, search, emails, and testing itself. We sincerely hope you have benefited.
In this…
Internet marketing 2007 in review, 2008 in view: MarketingExperiments wants to hear from you
It’s amazing just how much data, just how many test findings we’ve packaged for our subscribers over the past year: 19 free Web clinics were produced, chock full of news everyone can use for Internet marketing —Web page optimization, PPC,…
Marketer’s Intuition Revisited
A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what really works when it comes to Internet marketing. It doesnt seem scientific. Its certainly not represented in our…
Landing Page Optimization
Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion?
After our recent clinic on…
Mobile marketing strategy in 2008: The race for tiny space
So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp message. You’re always in the top 10 search results, and your Incentives and Friction control make doing business with you as…
The Ongoing Display URL Experiment
MarketingExperiments has always maintained that the display URL is a very important part of creating an effective ad. Our research over the years indicated that simply adding a www to the beginning of the display URL or capitalizing the…