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Harnessing Social Media

Editorial Staff Jun 14, 2007 0

EDITOR’S NOTE: You can listen to a recording of the clinic by using the link below. Harnessing Social Media Web 1.0 was the Web in its infancy, its first developmental stage. “Web 2.0” was coined by O’Reilly Media in 2004.…

Email Marketing

Email Marketing Tested

Editorial Staff May 2, 2007 0

We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential…

10 Things you can do TODAY that will improve your Internet Marketing

Jimmy Ellis Apr 13, 2007 5

By Jimmy EllisDirector of Optimization Research, Marketing Experiments Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…

Email Marketing

Email Marketing Tested

Editorial Staff Apr 12, 2007 0

The Importance of Site Metrics

MarketingExperiments Apr 12, 2007 0

By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…

Value Proposition

Optimizing Site Design

Editorial Staff Mar 14, 2007 0

We examine how technology itself can present barriers to conversion. The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for…

Digital Advertising

2007 Merchandising Calendar

Editorial Staff Jan 9, 2007 1

Dear Reader: Our 2007 Merchandising Calendar is presented below. After the calendar itself you will find our supplemental notes, findings, and data. This includes 11 key points to help you effectively apply the merchandising calendar to…

Conversion Marketing

Sense of Urgency

MarketingExperiments Nov 29, 2006 0

Does using urgency in an order process increase conversion and drive more sales? Whether you are a car dealership buying time on television to announce offers and discounts on all vehicles purchased before a particular date, or you're an…

Social Marketing

Can viral video clips drive targeted traffic to your web site?

Editorial Staff Nov 14, 2006 0

Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

Which converts better – organic search or paid search?

Nick Usborne Sep 29, 2006 0

This is a big question with serious implications for online retailers in the months before the holiday buying season. A recent article at Clickz throws some light on this topic. Here is an excerpt: The study looks at traffic and…

A/B Testing

Testing the Power of Urgency on Offer Pages

Editorial Staff Aug 18, 2006 0

How to increase conversion rates with real and implied Urgency. We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Testing The Power Of Urgency On Landing Pages In…

August 9th Clinic Notes

MarketingExperiments Aug 10, 2006 0

NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…

Do you have your marketing plans in place for the end-of-year retail season?

Nick Usborne Aug 1, 2006 0

We are working right now on our next free teleconference call, scheduled for August 9th at 4:00PM EST. We’ll be presenting a merchandising calendar for the last five months of this year, with particular emphasis on the last eight weeks…

July 26 Clinic Notes

MarketingExperiments Jul 28, 2006 1

NOTES: These are the notes for our interactive July 26 clinic on The ROI on PPC vs. Affiliate MArketing. The recording of the event will be posted here in a few days. Which gives the best return on your investment - Pay per Click…

Google as judge and jury of your AdWords campaign, and web site.

Nick Usborne Jul 28, 2006 0

During our teleconference call on Wednesday we were talking about how it is becoming harder to maintain a strong ROI with many PPC campaigns. Increased competition is perhaps the major factor in reducing the profitability of campaigns which…

Using super-affiliates to build your revenues.

Nick Usborne Jul 25, 2006 0

As always, while we prepare for each teleconference call we end up digging deeper and deeper, whatever the topic. In the case of tomorrow’s topic on the relative ROIs of PPC advertising and affiliate marketing, we have been learning a…

Value Proposition

Essential Metrics for Online Marketers

Editorial Staff Jul 19, 2006 0

How to create a simple metrics dashboard to track what really matters. You can listen to a recording of this clinic here: Essential Metrics for Online Marketers Many marketers feel overwhelmed by the volume of data generated…

Is affiliate marketing a part of your marketing strategy?

Nick Usborne Jul 18, 2006 1

Currently we are working on our next teleconference clinic. Here’s the topic: The ROI on PPC vs. Affiliate Marketing: Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?…

July 12th Clinic Notes

MarketingExperiments Jul 13, 2006 0

NOTES: These are the notes for our interactive July 12 clinic on Testing the Effect of Urgency on Landing Pages. The recording of the event will be posted here in a few days. How to create real urgency and increase conversion rates. We…

Digital Analytics

June 21 Clinic Notes

MarketingExperiments Jun 21, 2006 1

Please download the Essential Metrics dashboard tool here NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the…

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