We are working right now on our next teleconference clinic. It’s on the topic of web site metrics. As we study the various PPC reporting tools, and a variety of web analytics services, it becomes more and more apparent that inaccuracies…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content designed to make money by hosting PPC ads, or by making a percentage on affiliate relationships. The web is awash with…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001. The author argues that the presence and commitment of mainstream advertisers like Ford and Procter…

In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply to attract search engine traffic and make money from PPC ads. In that post we anticipated that Google, Yahoo! and others…

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

There’s an interesting article in Advertising Age which looks at the failure of large companies to use keywords in their broadcast and print campaigns. The ideal scenario is that a TV commercial would repeat a certain keyword sufficient…

Here’s a question that was sent to us by one of our subcribers: “I listened to your value proposition segment online. I found it very helpful as I have been struggling with my value proposition for quite some time. I have read books on…

NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

How can one combat click fraud when running PPC campaigns? How can you minimize the chance of being targeted? And how can you find out if you have already been paying for fraudulent clicks? Suspecting we had been a victim of click fraud…

This morning we received an email with a number of questions on PPC tracking. Our resident PPC expert, Aaron Rosenthal, wrote a lengthy reply which you'll see below. Question: I have read many of your research reports on PPC. It seems to…

This week the media seems to have been alive with articles and posts about click fraud. I can’t recall when the topic was so much “in the news”. Perhaps the high point of the week was when tempers flared and voices were raised at a session…