Most of the time, we have too much friction in our marketing funnel. As a result we talk a lot on this blog about how to reduce that friction. Sometimes, however, friction is a good thing. Especially when it comes to getting higher-quality…

Landing page optimization is still a relatively new discipline. As such there is some disagreement in the terminology for it among marketers. So far there are two camps of terminology…one is helpful in focusing on testing; the other is more…

At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential to the marketing success of any organization or company. But still, many miss the mark. That is why we’re dedicating today’s…

Social Media continues to grow in popularity in the marketing world, but marketers should be cautious of neglecting proven marketing practices, such as landing page optimization. So, in today’s blog post, we explain how to combine social…

At MarketingExperiments, we’re very big on trying to figure out what works (and what doesn’t) in online marketing. That’s why we’re capping off the year with a Web clinic, December 8th, where we’ll share our top lessons of 2010. But before…

In almost every medium your marketing appears in, you have the visual and you have the words. But how do you balance the two?

Have you worked in marketing for years but are new to online marketing? Or perhaps you’re fresh out of college and just new to marketing in general? Here is a great overview for the newbies out there to help you get started…