A/B Testing 101: How to get real results from optimization

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…

Paying for traffic to a landing page tends help motivate marketers to optimize that page. Lifts can instantly translate to a tangible decrease in cost-per-acquisition and increased revenue. However, actually getting those lifts on the page…

Toward the end of last year, Active Network, a technology and media company specializing in online registration and event management software, began a testing and optimization program on the website of one of its brands, RegOnline. For…

Imagine for a second that you’re running a banner ad campaign on a website with a black background. Now, if you were going to choose a color for that banner to get more clicks, would you choose a dark shade of blue or bright yellow? If…

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment had a higher conversion rate and you could win a free book.

As one of our blog readers pointed out in the comments on a recent post, this blog had an unoptimized call-to-action button asking readers to "submit" their comment. To figure out whether we could get a higher comment rate per post, we ran…

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…

Marketing is not about being popular or creating flashy campaigns, it's about getting results. And, the only way to get results that are valuable, is by testing. MECLABS Director of Editorial Content, Daniel Burstein, addresses this topic…

Testing can be a complex topic; especially when it comes to figuring out sample size, test length and what to test. So, in today’s blog post, we get some insight from our team to help you get the most out of each test and start answering…

Online test results can be misleading, especially when you use an insufficient sample size. How do you find the right number to get valid results? In today’s blog post, we break down the math you need to find out what really works with your…

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…

Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…

Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal.…

Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.