A/B Testing

A/B Testing 101: How to get real results from optimization

Optimization Testing Tested

It’s the nightmare scenario for any analyst or executive: Making what seems to be the right decision, only to find out it was based on false data. Through online optimization testing, we try to discover which webpage or email message will…

Small PPC Search Engine Test

Thank you to everyone who participated in the small ppc search engine clinic last Wednesday. Following this clinic I received several questions regarding the ways that these search engines are driving their traffic. Specifically, how the…

Don’t discount the popularity of FREE…

In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered was…

Test Validity Analysis – a free download

As you may already know, we have been busy working on a series of certification programs. The first one, which started in April – and we’ll be running it again, starting in June – is the Foundations of Online Testing course. During the…

When is an A/B Split Test valid?

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

Online Testing Certification

Over the last few years Marketing Experiments has conducted thousands of tests with dozen of partner companies. We have learned a great deal, and shared much of our research data through our teleconference clinics and written briefs. But it…

Multivariable Testing

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: MultivariateTesting Traditional thinking tells us that accurate testing of web pages, email messages, or offline media…

Price Testing

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Price Testing Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…

A/B Split Testing

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which elements on a…