A/B Testing 101: How to get real results from optimization

Last Wednesday's web clinic -- B2B Success Stories: Four tests with gains of 21% to 254% -- was the second in our series featuring case studies and test results from our course and clinic participants. This clinic's three lucky winners are…

After a years' worth of optimization experiments, we grilled our team of analysts to find out the most important lessons they learned in 2008 -- and what advice they would impart to marketers.

As Managing Editor Hunter Boyle said a couple of weeks ago, we're test driving a new format that allows on-demand replay of our popular Web Clinics. Click here for the second installment of that test drive -- the complete audio and slide…

Intuition is seductive. No matter how often it disappoints us or leads us astray, we always seem to return to it with open arms. Then it betrays us again. And again. In a session this morning at the Selling Online Subscriptions Summit,…

Optimizing your transaction pages is one of the best investments you can make in your website. All too often, these are the pages that stop qualified prospects in their tracks. But while copywriters are focusing on snappy offer language,…

Ever tested an optimized landing page that followed all the right tactics, dramatically improved the page’s look and feel, got kudos on all the internal previews – and still got trounced by the ugly duckling control page? All Web…

Mission: Take a Web site with multiple domain names, channels, and products, and make it sleek, sexy, and ready for boffo business (in other words, optimized). The twist? This major optimization project has to be completed and live in mere…

Day 2 of the MarketingSherpa Email Summit here in beautiful Miami brought real-live experiences from an impressive range of companies. Bottom line? Better know your customers and what they like and need instead of blasting them with generic…

We just received confirmation of a 133% increase in conversion for a recently completed test. It's one of hundreds of positive results we’ve seen by testing “calls to action” but only the second time we’ve seen it happen “on accident”…

The following inquiry from a subscriber reflects a question that eventually faces everyone who embarks on the journey of Online Marketing / Online Testing. It is the question “How can I decide what to test?”, and the…

A subscriber recently wrote to us with the following question regarding multivariable (a.k.a multivariate) testing and organization structure. Below are our thoughts. What is your organization doing? Question: With…

Thank you to everyone who participated in the small ppc search engine clinic last Wednesday. Following this clinic I received several questions regarding the ways that these search engines are driving their traffic. Specifically, how the…

Here's a test of your online marketing skills… The topic of our free webinar this Wednesday is “Optimizing Free Trial Offers”. We thought it might be interesting to give you a preview of two of the pages. One page is before optimization,…

In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered…