A/B Testing

A/B Testing 101: How to get real results from optimization

B2B optimization contest winners announced

Last Wednesday's web clinic -- B2B Success Stories: Four tests with gains of 21% to 254% -- was the second in our series featuring case studies and test results from our course and clinic participants. This clinic's three lucky winners are…

Simple Tests, Significant Gains

Research has shown a massive difference in conversion and return on investment between companies that test their online communications and those who don’t; so why doesn’t every online business have a regular testing program? The fact is…

Measuring What Matters

Today, ROI is everything – especially in a slumping economy. Are your current metrics giving you the full story? Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect are either misleading or…