Will the power of video kill text online?

Text has been the backbone of the web since its inception. Moving graphics and fancy animations have done their best to distract visitors’ attention away from the words, but with little success. However, what about video? Here’s a passage…

Urgency…and implied urgency

As many of you know our teleconference call scheduled for this week was postponed until next Wednesday. The July 4th holiday got in the way more than we had anticipated, with many of our subscribers away for long weekends. The extra time…

The power of urgency to increase sales…

We have all seen those offer pages online which include some kind of deadline. “Save 25% if you buy before midnight today!” Or, “Only 15 remaining...buy now!” Adding urgency to a sales page works. There is no doubt about that. However,…

Networks are losing money to new media…

In a recent New York Times article new figures are in on projected spends across the major TV networks. The figures are down again, and everyone seems to be pointing the finger at new media. It’s understandable that budgets are being moved…

More disturbing data on third-party metrics

As I mentioned a couple of posts back, we are putting the final touches to the content for tomorrow’s teleconference call, Essential Metrics for Online Marketers. Late yesterday we added some new data for the call, based on an experience we…

The learning curve that never flattens…

A recent article in AdWeek shows just how slow most online marketers are to catch up with the potential of emerging media. Here, in part, is what the article says: While in-game advertising and advergaming has received much attention, 72…

The power of authenticity…

We have spoken about the need for transparent marketing a number of times in this blog. Then yesterday a surprise mention in a different blog raised the issue of transparency and authenticity with regard to the home page of one of our own…