Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

Daniel Burstein Feb 6, 2018 0

In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

Daniel Burstein Jan 16, 2018 1

How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers…

The Hypothesis and the Modern-Day Marketer

Adam Lapp Sep 7, 2017 2

How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And…

The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was Featured in a USA Today…

Daniel Burstein Aug 9, 2017 2

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted…

Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…

Daniel Burstein Aug 16, 2016 0

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…

Eight Lessons from the Father of Data-obsessed Marketing

Daniel Burstein Jun 6, 2016 0

With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…

A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers

Paul Cheney Feb 25, 2016 0

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

Landing Page Optimization: Simple, short form increases leads 40%

Selena Blue Jan 15, 2015 3

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue May 13, 2013 3

Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…

Marketing Career: Free resources from MECLABS to help you do your job better

Daniel Burstein Aug 8, 2012 2

MECLABS, the parent company of MarketingExperiments, offers marketers a variety of resources they can use to improve their performance and to grow their careers. Learn more about seven research and reporting resources that are available for…

The State of Website Optimization in 2012

David Kirkpatrick Jun 13, 2012 6

Dr. Flint McGlaughlin opened Optimization Summit 2012 with a presentation on the state of website optimization in 2012. See the the data points on testing and optimization he offered, as well as the three key principles in optimization. He…

Email Copy Tested: How adding urgency increased clickthrough by 15%

Paul Cheney Jun 4, 2012 1

Urgency is a powerful copywriting tool. When used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. View one of our test where three words near the call-to-action intensified the urgency of…

Conversion Optimization for Content: Publishing site decreases bounce rate 43%

Daniel Burstein May 2, 2012 4

If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…

Marketing Research: Top email elements to test

Daniel Burstein Apr 9, 2012 8

As we gear up to test the subject lines suggested by our MarketingExperiments blog readers, we want to share some email testing research conducted by our sister company, MarketingSherpa. Read on for a breakdown of the most common, most…

Competitive Messaging: Tell your customers what you can’t do

Daniel Burstein Mar 2, 2012 0

Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…

Headline Optimization: How would you make this title better?

Daniel Burstein Jun 15, 2011 12

Every headline, no matter how good it looks off-hand, can be optimized. The question is, how do you write an effective headline to begin with? We asked you and your peers that same question, and here are some of our favorite answers...

E-commerce: How your peers optimize shopping carts and product pages

Daniel Burstein Apr 20, 2011 9

E-commerce Web sites deal with shopping cart abandonment all the time. How can you optimize your cart and improve product pages on your own site to keep this from happening? We’re addressing this issue and sharing our latest research in…

Copywriting: Find your best headlines by going Bento

Jon Powell Apr 13, 2011 12

When drafting a piece of marketing collateral, sometimes the hardest part is coming up with the right headline to top it off. How can you create the most effective one? In today’s blog post, we break down four headline groups, and help you…

Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search

Boris Grinkot Mar 18, 2011 6

Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…

Landing Page Optimization: Minimizing bounce rate with clarity

Boris Grinkot Mar 11, 2011 14

“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…

Previous 1 … 20 21 22 23 Next